Mickey Mouse brings Disney magic to NYC
Happy Birthday, Mickey Mouse! Walt Disney's beloved icon turned 83 this month and Disney Parks celebrated at the Disney Store in Times Square with an augmented reality installation.
Disney is also using a Twitter hashtag #DisneyMemories to track the experiences at Times Square and the campaign.
This augmented reality installation seems to be trending with brands wanting to do live events, as National Geographic and Lynx have also used the same style of augmented reality to engage with their audience.
Cadbury “Keep Our Team Pumped”
Training for the Olympics is tough and so Cadbury has come up with its loudest campaign to date…Keep Our Team Pumped. Here the supporters of the Great Britain Olympics team can sing a series of motivational iconic power anthems to keep their team motivated during their long, hard training sessions before the big event in 2012.
Cadbury will release six tracks (two seen below) over the next seven months and will culminate with a finale in March 2012, which will feature a medley of the six songs created by the British public and a performance to the athletes of Team GB in London.
The Final Countdown
Simply the Best
The integrated campaign involves recruiting singers through social media, followed by a TV Campaign airing on 3rd October and running for 6 weeks. There will also be radio partnerships, events and digital media with extra support on-pack and in-store, rallying the British public to keep singing.
To follow it all visit www.keepourteampumped.com.
The Great Art Heist
They say that beauty is in the eye of the beholder. But if Volkswagen Canada has their say, beauty will be in the hands of the person who's stealing it. At least that's the idea behind their latest ambient meets social campaign for the new Volkswagen Jetta GLI.
Since the beginning of October, agency Red Urban has created a series of pop-up art galleries across major cities in Canada, that feature "Light Paintings" made by the movement of the Volkswagen Jetta.
While the frames in the exhibits have been hung for all to admire, they haven't really been hung that securely, allowing more daring admirers to claim the artwork for themselves. The thieves were also being asked to share their stolen items via Tweets and Facebook posts. Volkswagen Canada's Facebook page has already started receiving photos from fans decorating homes and offices with the eye-catching imagery…
Sukiennice “Secrets Behind Paintings”
The Sukiennice Museum in Krakow is one of the oldest museums in Poland and it was being re-opened after a complete renovation. The problem however was that the young people did not find the 19th century Polish art interesting. Leo Burnett Warsaw was given the challenge to attract this young audience to the museum. So they designed a campaign to engage the young audience with the "New Sukiennice" augmented reality app. This museum app brought the paintings to life and showed their stories via short films.
The app played a central role in the integrated campaign that included billboards, social media and e-cards. The buzz generated by the campaign attracted 20% of Krakow's population to the museum!
Giuliani 9/11
FRANK is a communications agency from Oslo, Norway that believes in the power of storytelling. Using relevant mediums, a story well told can move people and shape cultures. So to commemorate 9/11 - a decade later, they decided to recreate and share this incredibly powerful story in a way that's never been experienced before.
On Sept 11, 2011, FRANK's Twitter feed recreated the events of that fateful day 10 years ago, in realtime from New York mayor, Rudy Giuliani's point of view. The content of the Twitter feed was accurately shaped using content collected through various reputable media sources in the public domain.
SNS Bank “I Want Interest On My Current Account”
SNS Bank is the first big dutch bank to start offering their customers interest on their normal bank accounts. To promote this new offering, ad agency Bone from The Netherlands created an unique protest.
Everybody could sign up for the protest via their Facebook or Twitter accounts. After which their profile pictures were connected to various live rich media banners that were being run on sites like msn.nl and telegraaf.nl.
Power is football
Wunderman Buenos Aires is back with another twitter campaign. This time they have leveraged twitter to create a live infographic for every game played in the Copa America Argentina 2011, the most important football championship in South America.
The official microsite aggregated every tweet about every game, and compiled them into an interactive infographic style interface where one could explore the social interaction through every minute of the match!
Carlsberg “Bikers in Cinema”
Carlsberg beer stands for tradition, quality, great taste...and making the right choices. To reinforce this in the minds of the people in Belgium, ad agency Duval Guillaume Modem proposed an experiment.
In Kinepolis a Belgian cinema, some innocent couples were made to sit amongst a theatre full of not so friendly bikers. Their reactions were recorded and made into the below viral video...
I bet you can QUIT
Shocking anti-smoking campaigns don't really work. So the American Cancer Society with their agency Ogilvy New York have taken the social media approach to drive home the message.
The campaign targets the friends of the smokers instead of the smokers themselves to quit smoking...
Foursquaropoly
Can you imagine playing a real-world version of Monopoly where ever you went, 24/7? Well, a bunch of students decided to do just that and created the below concept video.
The mashup of Foursquare and Monopoly has come out so well that I would not be surprised if Hasbro decided to buy the rights and develop the concept for real world gaming! In fact brands could also join in by creating virtual rewards that are redeemable for real world objects. 
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