What the F**k is Social Media NOW?
Here is a very interesting presentation from Marta Kagan, highlighting some amazing stats and growth comparisons of social media. She has also collected some of the best quotes on social media, from the worlds brightest people, to help depict exactly where social media is right now.
The presentation makes a point, that it’s no longer "what is social media?" but "what is social media now?".
Facebook integration at the Coca Cola Village
Publicis (E-dologic) and Promarket developed an innovative experiential event for Coca Cola Israel that synced everyone who participated, live with their friends on Facebook!
The Coca Cola Village 2010 event in Israel was run through Facebook, with teenagers needing to collect 10 Coca Cola caps each and eight friends who did the same. After registering online through Facebook they got an exclusive entry.
At the Coca Cola Village, they were asked to setup a special wrist band that would securely hold their Facebook login / password. Every time they swiped, it instantly updated their status with what they were doing at the event, keeping their friends up to date in real time. Plus the wrist band also allowed for automatic tagging of all the photos taken at the Coca Cola Village.
The event held 650 teenagers a day, and with the seamless Facebook integration, they generated 35,000+ posts every day for the three days totaling over 100,000 posts for the event!
Old Spice Campaign Case Study
This Old Spice Case Study takes us through the insight around targeting men and women at the same time to generate conversation around body wash. When it was launched the campaign managed to capture 75% of all conversations in the category.
To continue the success Old Spice & Wieden + Kennedy created the next level, where Mustafa, now a household hero engaged with the fans directly. The response campaign consisted of around 180 customized videos which engaged the fans directly. Thus it became the best social campaign ever to have been created!
Here some stats of the campaign…
- On day 1 the campaign received almost 6 million views
(that’s more than Obama’s victory speech) - On day 2 old spice had 8 of the 11 most popular videos online
- On day 3 the campaign had reached over 20 million views
- After the first week old spice had over 40 million views
- The old spice twitter following increased 2700% (probably off a lowish base)
- Facebook fan interaction was up 800%
- Oldspice.com website traffic was up 300%
- The old spice YouTube channel became the all time most viewed channel (amazing)
- The campaign has generated 1.4 billion impressions since launching the ads 6 months ago
- The campaign increased sales by 27% over 6 months since launching (year on year)
- In the last 3 months sales were up 55%
- And in the last month sales were up 107% from the social responses campaign work
- Old spice is now the #1 body wash brand for men.
And without further a-due...the best social campaign ever...
TwelpForce by Best Buy
Here is a truly new age way of addressing custom needs of existing and prospective customers in real time by harnessing twitter!
This campaign was produced by Crispin Porter + Bogusky for Best Buy and has won a Gold Clio in the Interactive category.
Ugly Models
Young Swedish females smoke more than ever. Very few listen to the fact that smoking kills. Instead of communicating the obvious, Le Bureau chose to focus this public service message on something closer to home: their appearance. They decided to ruin it!
Domino’s Pizza Holdouts
Domino's terror campaign against consumers who can't stand its pizza continues. Ad agency, Crispin Porter & Bogusky is back with a new facet to the "New Pizza" campaign. The brand sets out to harass three poor unsuspecting souls who have been ratted out as not eating Domino's. 
The premise is that "only a handful" of people haven't tried the new pizza recipe Domino's came out with...
After this Domino's has reported doubling its profits last quarter to $23.6 million.
So do you know a pizza holdout? Find out how to become a Taste Bud Bounty Hunter at www.PizzaHoldouts.com
The Search for the World’s Greatest Salesperson
News just out...Ogilvy & Mather Worldwide as of today are looking for "The Worlds Greatest Salesperson".
Ogilvy's founder...David Ogilvy went door to door to sell stoves before he got into advertising. He was so good at it that the company asked him to write a manual for the other salesmen.
Now after decades of being one of the best advertising agencies in the world, it is creating this contest to celebrate the art of selling.
The three winners of this contest will win a trip to the 57th annual Cannes Lions International Advertising Festival. They will also get to make a presentation at the festival seminar on June 21.
Are you the one?
To participate visit www.youtube.com/ogilvy
Online casting for Playboy Magazine
For the first time any woman, wherever she is, can make an online photo session and be on the cover of Playboy Magazine. How does it work? The virtual Playboy photographer takes the pictures of the aspiring models through their own webcam. When they finish they are asked to make an online book with the best pictures. After which they can invite their friends to vote.
The next Playboy Girl will be chosen from the favorites at www.castingplayboy.com.
New Age Business Cards Part 2
In part 1 we had seen simple business cards being integrated with Microsoft Surface to give more details about the person / company. The major restriction here was that the extra information could only be seen using Microsoft Surface which is not yet commonly found.
But now similar information can be shared with the use of augmented reality and all you need is a web cam. 
Here are some cool examples...
How to design your own Augmented Reality business card?
For those who have limited budgets for customized AR business card...you can make do with Visualcard.me which lets you download a black-bordered "marker" to add onto your business card, which a webcam then uses to recognize your card and display simple AR features such as links to your contact information and social media profiles, as demonstrated in this brief clip...
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