Power Of Online | Ramble by Sunil Bahl

2May/120

Volkswagen Facebook Flipbook

In April, Smart Argentina created the first of its kind Tweet Commercial using its Twitter stream. Now Volkswagen Amarok in Turkey has created the Facebook alternative.

The Volkswagen Amarok being the ultimate all terrain vehicle could go everywhere i.e. from the city to sand to water and with some creativity from McCann Erickson Istanbul even on Facebook.

201 images that followed each other in sequence were uploaded onto a Facebook photo gallery called 'Amarok FlipDrive'. Opening the first photo and keeping the right arrow button pressed made the photos flip by fast and give the effect of a running movie.

The flipbook experience was very jerky the first time, but once all the photos were cached, it played as seen in the below video...

Filed under: Marketing Strategies, Power of Online, Social Media No Comments

24Apr/120

Magnum Pleasure Hunt across Amsterdam

Earlier on in April Magnum launched the second edition of its hit online game 'Magnum Pleasure Hunt'. To extend the campaign further, a real time mobile augmented reality game was created that took the game to the streets of Amsterdam.

The game is currently ongoing and participants between April 22nd and April 29th can use the special mobile app to hunt down 150 chocolate bonbons that have been hidden across 9 locations in Amsterdam. The one who claims the most bonbons wins a free trip to New York, while the rest are rewarded with the new Magnum Infinity ice cream.

I find the the Magnum mobile game to be a toned down version of the Vodafone Buffer Busters game that ran in Germany last September. Either ways its good to see more brands using augmented reality as a medium of engagement.

Filed under: Emerging Trends, Marketing Strategies, Power of Online No Comments

23Apr/120

The smallest Ikea store in the world

With city populations on the rise, living spaces have become increasingly limited. Ikea however believes that no matter how cramped your space, there's always a solution. To demonstrate this, they built an entire Ikea store in a 298x250 pixels web banner.

People looking for studio flats as well as one/two bedroom apartments were targeted. The tiny Ikea store held 2800 products and was placed in ImmobilienScout 24, Germany's largest online real estate market. As with their full size stores, shoppers were able to browse by department and buy all of the featured products.

Filed under: Marketing Strategies, Power of Online, Shopper Marketing No Comments

13Apr/120

The tweet commercial

Argentina continues to set the standard in creative Twitter campaigns! In this latest campaign, when you visit the Smart Car's official Twitter account you will think some kid got in there and had his way with the keyboard. Well in reality, its their social media team that has been hard at work to come up with various ASCII art tweets. This has led them to create the worlds first twitter based animated tweet commercial!

Visit the smart Argentina twitter account and hold down the 'J' button on your keyboard to see what happens. Alternatively see it on video below…

Filed under: Marketing Strategies, Power of Online, Social Media No Comments

5Apr/120

Magnum Pleasure Hunt

Last year to launch the all new Magnum Temptation Hazelnut ice-cream, Swedish agencies Lowe Brindfors and B-Reel created an advergame called "Magnum Pleasure Hunt Across The Internet". In the game players were taken across 20 well known websites as they collected Bon Bons, the special ingredient of the Magnum Temptation Hazelnut ice-cream.

An extended video demo can be seen here.

Since the game did exceedingly well, Magnum and team have come up with round 2 which has been enhanced with 3D graphics. Also this time players are taken on a run in New York, made to fly over Paris and surf the waves in Rio De Janeiro.