Ramble by Sunil Bahl @SunMatrix
18Nov/16Off

Volvo Concierge Services

Volvo is one carmaker that is actively experimenting with new ways (Volvo Keyless Cars and Volvo In-Car Delivery) to move beyond simply building and selling cars. In their latest effort, Volvo has created a service ecosystem around its cars that give its customers access to various third-party service providers to remotely fuel up, get a car wash, service the car, and more.

The heart of the Volvo Concierge Service is the digital key, a one-time-use location- and time-specific key that allows service providers access to the vehicle. This is a big advantage as it keeps the car secure and keeps owners from needing to meet someone and hand over the key. The supplier, whether that's a refueling company or a valet parking attendant or Volvo itself (for oil changes and other maintenance), use an app that remotely unlocks the car and allows the engine to turn on.

The Volvo Concierge Services are currently being tested in the San Francisco Bay Area with owners of the new Volvo XC90 SUVs and S90 sedans.

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24Sep/16Off

Microsoft HoloLens redefines elevator maintenance

The future of elevator maintenance is here. ThyssenKrupp recently announced the implementation of Microsoft’s Hololens out in the field where its technicians and engineers will benefit from minimized delays and matchless workflow. Fusing cloud computing and digital IoT solutions with an augmented reality interface, ThyssenKrupp will facilitate real-time prediction of repairs and component replacements while priming their experts on potential issues before they arise.

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16Jun/16Off

The Village Telephone

The mountain village of Tschlin has the reputation of being the quietest place in Switzerland. In fact, things are so quiet that when the telephone in the village square rings, you can hear it in every corner of the village.

In a clever marketing stunt to drive tourism to the village, Graubünden Tourism along with ad agency Jung von Matt started giving out the village telephone number online. Anyone who called the village number between 10am and 8pm would be greeted by one of the village residents. If the phone call went unanswered the caller would win one of the many prizes (free stay, dinner, t-shirts etc) on offer.

To prove that no one was sitting next to the phone, they setup a live feed of the phone at the campaign microsite www.dorftelefon.ch.

The action started on Monday, 6th June and ended on Saturday, 11 June 2016.

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14Jun/16Off

Coca-Cola Second Screen Reinvented

Coca-Cola in Israel created a TV spot that through its audio signals communicated with the viewers mobile phones. Watching the ad triggered a "Gett Coca-Cola" prompt to appear on the viewers phones. If viewers tapped it, five minutes later a special Coca-Cola package with a branded cooler, two Coke bottles and a bottle opener, would show up at their doors.

To ensure prompt delivery, Coca-Cola partnered with local taxi app Gett which during the time of the promotion dispatched thousands of vehicles packed with the coolers across Israel.

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26May/16Off

The Troll Ad Button

To promote the new season of The Noite (a show hosted by one of Brasil's most popular comedian), Publicis Brasil came up with a new button on YouTube. For the first time they created a campaign where people could choose between a "Skip Ad" and "Troll this ad" button. This tweak to the YouTube pre-roll ads resulted in 4 times more video views for the campaign.

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