Ramble by Sunil Bahl @SunMatrix
24Sep/16Off

Microsoft HoloLens redefines elevator maintenance

The future of elevator maintenance is here. ThyssenKrupp recently announced the implementation of Microsoft’s Hololens out in the field where its technicians and engineers will benefit from minimized delays and matchless workflow. Fusing cloud computing and digital IoT solutions with an augmented reality interface, ThyssenKrupp will facilitate real-time prediction of repairs and component replacements while priming their experts on potential issues before they arise.

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16Jun/16Off

The Village Telephone

The mountain village of Tschlin has the reputation of being the quietest place in Switzerland. In fact, things are so quiet that when the telephone in the village square rings, you can hear it in every corner of the village.

In a clever marketing stunt to drive tourism to the village, GraubĂĽnden Tourism along with ad agency Jung von Matt started giving out the village telephone number online. Anyone who called the village number between 10am and 8pm would be greeted by one of the village residents. If the phone call went unanswered the caller would win one of the many prizes (free stay, dinner, t-shirts etc) on offer.

To prove that no one was sitting next to the phone, they setup a live feed of the phone at the campaign microsite www.dorftelefon.ch.

The action started on Monday, 6th June and ended on Saturday, 11 June 2016.

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14Jun/16Off

Coca-Cola Second Screen Reinvented

Coca-Cola in Israel created a TV spot that through its audio signals communicated with the viewers mobile phones. Watching the ad triggered a "Gett Coca-Cola" prompt to appear on the viewers phones. If viewers tapped it, five minutes later a special Coca-Cola package with a branded cooler, two Coke bottles and a bottle opener, would show up at their doors.

To ensure prompt delivery, Coca-Cola partnered with local taxi app Gett which during the time of the promotion dispatched thousands of vehicles packed with the coolers across Israel.

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26May/16Off

The Troll Ad Button

To promote the new season of The Noite (a show hosted by one of Brasil's most popular comedian), Publicis Brasil came up with a new button on YouTube. For the first time they created a campaign where people could choose between a "Skip Ad" and "Troll this ad" button. This tweak to the YouTube pre-roll ads resulted in 4 times more video views for the campaign.

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8Apr/16Off

WhatsApp Taxi

whatsapp-taxi

After years of public sharing and transparency on social media, people are gravitating toward more intimate, private and even anonymous ways to share, boosting the popularity of messaging apps and ephemeral messaging. Hence chat apps are becoming hubs for social networks, games, e-commerce and more.

Just last week I wrote about how KLM is starting to use Facebook Messenger for customer service related queries and tasks. Now Taxi Deutschland has launched a new service called "WhatsApp Taxi" to allow users in major German cities to order a taxi by simply sharing their location via a Whatsapp message. Watch the below demo video to see how easy it is to use.

For more details on this new service visit www.whatsapp-taxi.de

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