Ramble by Sunil Bahl @SunMatrix
8Apr/16Off

WhatsApp Taxi

whatsapp-taxi

After years of public sharing and transparency on social media, people are gravitating toward more intimate, private and even anonymous ways to share, boosting the popularity of messaging apps and ephemeral messaging. Hence chat apps are becoming hubs for social networks, games, e-commerce and more.

Just last week I wrote about how KLM is starting to use Facebook Messenger for customer service related queries and tasks. Now Taxi Deutschland has launched a new service called "WhatsApp Taxi" to allow users in major German cities to order a taxi by simply sharing their location via a Whatsapp message. Watch the below demo video to see how easy it is to use.

For more details on this new service visit www.whatsapp-taxi.de

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5Apr/16Off

Theraflu Thermoscanner

With the start of the flu season, Theraflu in Poland wanted to create a tool that enabled passersby to check if they have a fever without actually interrupting their daily commute.

So Saatchi & Saatchi developed the world’s first outdoor ad with a live thermo-scanner camera, which could check the body temperature of the person standing next to it in real time.

The thermo-ad also enabled users to take a thermo-selife (which they could download from a microsite or via a QR code) and share it on social media using the hashtag #TherafluThermoscanner or send it by email to their boss to explain their absence.

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1Apr/16Off

KLM on Facebook Messenger

Facebook wants to transform their Messenger platform into an all-encompassing utility, where people will be able to conduct virtually any interaction - from buying products to paying bills to various other customer service related queries and tasks.

So together with KLM they have launched a new Messenger service. Travellers who book their flight on klm.com can now choose to receive booking confirmation, check-in notification, boarding pass and flight status updates all via Facebook Messenger. For further questions they can also contact KLM directly through the Messenger, 24/7.

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1Apr/16Off

The Friendly Preroll Campaign

friends

How do you make a sitcom like Friends, which went off the air 12 years ago—a year before YouTube even existed—seem relevant to YouTube users today?

Netflix who had recently acquired the rights to stream all 10 seasons, decided to launch a nostalgic Pre-Roll campaign by tagging thousands of videos with "Friends" clips. The insight being: no matter what you search for on YouTube, there is always something in "Friends" related to it.

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30Jan/16Off

Nivea Second Skin Project

Christmas is a time for love and affection, and what better way to to show it than with a hug?

So Nivea Crème and Leo Burnett Madrid unveiled the "Second Skin Project" – a technological development that not only helped bring a mother and son together just in time for the holidays, but also showed the importance of human touch.

With the help of nanotechnology experts they used a fabric that simulated human skin and at the same time transmitted the sense of touch over a long distance. Then they got Laura and Pablo to test the product. The results...

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