Ramble by Sunil Bahl
30Jan/160

Nivea Second Skin Project

Christmas is a time for love and affection, and what better way to to show it than with a hug?

So Nivea Crème and Leo Burnett Madrid unveiled the "Second Skin Project" – a technological development that not only helped bring a mother and son together just in time for the holidays, but also showed the importance of human touch.

With the help of nanotechnology experts they used a fabric that simulated human skin and at the same time transmitted the sense of touch over a long distance. Then they got Laura and Pablo to test the product. The results...

Share
20Jan/160

Volkswagen Trailer Assist

The Trailer Assist feature allows Volkswagen cars to park semi-autonomously using the rear backup camera. To promote this feature in Norway, Volkswagen created a stunt where a driver backed up his car and trailer in high speed through parking lots, roundabouts and intersections...

Shocked?

Now check out this behind the scenes video to learn more about the stunt...

Share
27Nov/150

Volvo In-Car Delivery

Swedish carmaker Volvo is launching a new in-car delivery service for customers who subscribe to the Volvo On Call telematics service and live in Gothenburg (Sweden).

This Christmas, customers who meet these basic requirements of the Volvo in-car delivery service will be able to have their packages delivered directly to their car, rather than their house. The only catch being that the packages must be ordered from online retailers Lekmer.com and Mat.se.

The package will be delivered by communications and logistics company PostNord, who will find the customers car and use a special one-time access digital key to open the car and drop the package in the boot.

In-car delivery is a good example of how carmakers are experimenting with new ways to move beyond simply building and selling cars. Tapping into connected technologies will help car companies like Volvo make money off customers long after they drive away from the dealership.

Share
13Nov/150

360 Videos on Facebook

In September, Facebook launched 360-degree video support. Disney was one of the first companies to use it to announce the new Star Wars film: The Force Awakens...


(Note: View the video directly on Facebook by clicking on the above image.)

Now GoPro has announced its newest 360-degree video: surfing in virtual reality with Anthony Walsh and Matahi Drollet...

gopro
(Note: View the video directly on Facebook by clicking on the above image.)

The GoPro video release has also coincided with Facebook's announcement that 360 video support is now rolling out to mobile devices (meaning it will no longer be limited to the desktop).

With more than 8 billion video views from 500 million users on a daily basis (announced during the Q3 2015 earnings call). Brands will clearly want to pour in time, money, and other resources to exploit this new marketing opportunity.

To support the growing ecosystem of 360 video creators, Facebook has also launched a new 360 video Microsite. This site is dedicated to providing relevant resources and information like upload guidelines, common questions, and best practices.

Share
27Oct/150

Black Bar Donation

Videos that are recorded vertically and then posted on YouTube, generally have black bars on either sides. Lots of viewers find this waste of space annoying. So JWT Brazil came up with the "Black Bar Donation" campaign that allowed people with vertical videos to donate their black bars to NGO's who needed help promoting themselves.

On visiting the campaign microsite, people could select the video to upload, tag it with the NGO of choice and then have it directly published to their YouTube channel.

Share