Ramble by Sunil Bahl

Galaxy 11

Samsung to promote its new Galaxy S5 smartphone during the 2014 World Cup, created a 13 minute (split in 2 parts) animated film that featured some of the world's greatest footballers on a mission to save Earth from an alien race called Hurakan.

To save Earth from total annihilation, the human footballers dubbed the "Galaxy 11" get into a winner take all football match with the alien race. In the film, the Galaxy 11 are seen using the various Samsung Galaxy devices to face off against the horned creatures, who have a penchant for flips and fancy kicks.

Part 1

Part 2

For more photos and videos visit www.thegalaxy11.com.


Nike Phenomenal Shot

Social media and mobile devices have driven fundamental changes in consumer behavior and opened up new avenues for consumers to engage with brands. The need to move faster is greater now than it has ever been. Hence more and more brands around the world have been learning from social media and deploying real time digital and traditional media strategies.

During the recently concluded World Cup in Brazil, Google teamed up with Nike to generate eight different real time campaigns that allowed fans to celebrate, remix and share memorable sports moments, just seconds after they happened. As a result Nike got over two million fan interactions across 200 different countries.

To try it out yourself hop over to riskeverything.nike.com.


Homeless Fonts

When you walk by a homeless person on the sidewalk holding a cardboard sign, you see an anonymous face struggling to survive. So to help the homeless in Barcelona, Cyranos McCann teamed up with the Arrels Foundation to launch HomelessFonts.org. The website featured fonts created using the handwriting of local homeless people, ready for purchase by marketers aiming to personalize their brands.

The money raised from the website is to be spent on accommodation, food, social programs and health care of the homeless. For more information visit www.HomelessFonts.org.


The Donor Cable

Azerbaijan has the world's highest number of children born with the blood disorder thalassemia, a hereditary disease primarily found among Mediterranean cultures. The illness requires extensive blood transfusions for babies, and hospitals often lack the needed amount of donated blood.

So Y&R Moscow partnered with Azerbaijan cellular network Nar Mobile to re-imagine blood donations for today's digital world. Together they created a special wearable bracelet that let smartphone owners easily donate power to another.

The unique "donor cables" were an instant hit and the country saw an increase in blood donation by 335%.


Hellmann’s ReciTweet

In the past, Hellmann's has used novel ways to encourage consumers to use their mayonnaise for more than just sandwiches. Now for their latest campaign they have teamed up with Ogilvy Brazil to create Recitweet.

Consumers who don't know what to do with the contents of their fridges can now tweet their ingredients with the hashtag #PreparaPraMim (prepare for me in Portuguese). Then as a tweet back the consumers receive a recipe from Hellmann's that uses the exact same food from their fridge. Here is a short video on how it works...