Ikea over the years has made a name for itself as a trustworthy and affordable source of stylish home decor. In Russia to promote their new PS 2014 collection they teamed up with Moscow-based agency Instinct to produce a campaign that approached Instagram in an entirely new way.
The Ikea_ps_2014 Instagram account served as their campaign website, with each post representing a product category like Benches or Tables. On tapping the individual category pictures, hidden tags were revealed that offered a "link" to each product within that category. Every one of the 34 items in the collection also received their own Instagram accounts e.g. ps_laptop_station and ps_side_table.
The Instagram app was certainly never meant to be an Ikea catalog website, but this innovative use has its roots in previous brand campaigns. Early this year Mazda and JWT Canada turned the car-maker's Instagram feed into an interactive road trip, replacing car specs with images and videos that followed the vehicle on an epic adventure. Over the course of four months, the campaign "Long Drive Home" helped grow Mazda Canada's Instagram following by more than 300%.
Similarly, the Toronto Silent Film Festival turned their feed tsff2014 on its side, creating an interactive timeline complete with factoids and video clips to celebrate Charlie Chaplin's 100 years on film.
Paying for movies via credit cards are a thing of the past. Grolsch Beer from Netherlands has developed a first of its kind 'Movie Unlocker' technology that their consumers can use to pay for watching movies online.
Their beer bottles now come fitted with special custom made Bluetooth beacons that transmit a unique code to the movie partner website when the bottle is brought close to a laptop or smartphone that has BLE (low-energy Bluetooth) enabled. The unique code helps verify the user and gives them access to the chosen movie.
Start with the smile of your audience, and then work back from there. That is the key to most of the successful marketing campaigns. Coca-Cola has done a great job with their various happiness campaigns, followed by WestJet's christmas campaign where they surprised their passengers with gifts.
Now TD Canada Trust for their "TD Thanks You" campaign converted select ATM machines in their Toronto, Montreal, Calgary and Vancouver branches into special Automated Thanking Machines. Then 20 hand picked customers were requested to test out these new ATMs. To their surprise the ATM knew their names, talked back to them and eventually even gave them ultra cool gifts. The reactions were captured on video, which in the last 8 days has already got 4.9 million YouTube views.
Samsung to promote its new Galaxy S5 smartphone during the 2014 World Cup, created a 13 minute (split in 2 parts) animated film that featured some of the world's greatest footballers on a mission to save Earth from an alien race called Hurakan.
To save Earth from total annihilation, the human footballers dubbed the "Galaxy 11" get into a winner take all football match with the alien race. In the film, the Galaxy 11 are seen using the various Samsung Galaxy devices to face off against the horned creatures, who have a penchant for flips and fancy kicks.
For more photos and videos visit www.thegalaxy11.com.
Social media and mobile devices have driven fundamental changes in consumer behavior and opened up new avenues for consumers to engage with brands. The need to move faster is greater now than it has ever been. Hence more and more brands around the world have been learning from social media and deploying real time digital and traditional media strategies.
During the recently concluded World Cup in Brazil, Google teamed up with Nike to generate eight different real time campaigns that allowed fans to celebrate, remix and share memorable sports moments, just seconds after they happened. As a result Nike got over two million fan interactions across 200 different countries.
To try it out yourself hop over to riskeverything.nike.com.
- Ads (131)
- Believe it or not (38)
- Business cards (4)
- Cartoons (13)
- Concepts (19)
- Direct Marketing (20)
- E-Greetings (2)
- Emerging Technology (123)
- Emerging Trends (201)
- Film & Animation (15)
- Flash Mob (4)
- Funny Videos (21)
- Games (4)
- Instore (7)
- Live Communication (266)
- Marketing Strategies (516)
- Mobile (114)
- Music Videos (5)
- Packaging (14)
- Power of Online (265)
- Shopper Marketing (30)
- Social Media (210)
- Social Service (40)
- Tablet Computers (12)
- Technology News (7)
- Test Drive (9)
- Utilities (4)
- Viral Videos (36)