Ramble by Sunil Bahl

Volvo In-Car Delivery

Swedish carmaker Volvo is launching a new in-car delivery service for customers who subscribe to the Volvo On Call telematics service and live in Gothenburg (Sweden).

This Christmas, customers who meet these basic requirements of the Volvo in-car delivery service will be able to have their packages delivered directly to their car, rather than their house. The only catch being that the packages must be ordered from online retailers Lekmer.com and Mat.se.

The package will be delivered by communications and logistics company PostNord, who will find the customers car and use a special one-time access digital key to open the car and drop the package in the boot.

In-car delivery is a good example of how carmakers are experimenting with new ways to move beyond simply building and selling cars. Tapping into connected technologies will help car companies like Volvo make money off customers long after they drive away from the dealership.


360 Videos on Facebook

In September, Facebook launched 360-degree video support. Disney was one of the first companies to use it to announce the new Star Wars film: The Force Awakens...

(Note: View the video directly on Facebook by clicking on the above image.)

Now GoPro has announced its newest 360-degree video: surfing in virtual reality with Anthony Walsh and Matahi Drollet...

(Note: View the video directly on Facebook by clicking on the above image.)

The GoPro video release has also coincided with Facebook's announcement that 360 video support is now rolling out to mobile devices (meaning it will no longer be limited to the desktop).

With more than 8 billion video views from 500 million users on a daily basis (announced during the Q3 2015 earnings call). Brands will clearly want to pour in time, money, and other resources to exploit this new marketing opportunity.

To support the growing ecosystem of 360 video creators, Facebook has also launched a new 360 video Microsite. This site is dedicated to providing relevant resources and information like upload guidelines, common questions, and best practices.


Black Bar Donation

Videos that are recorded vertically and then posted on YouTube, generally have black bars on either sides. Lots of viewers find this waste of space annoying. So JWT Brazil came up with the "Black Bar Donation" campaign that allowed people with vertical videos to donate their black bars to NGO's who needed help promoting themselves.

On visiting the campaign microsite, people could select the video to upload, tag it with the NGO of choice and then have it directly published to their YouTube channel.


The Cleanest Twitter Account

Twitter is one of the most used social networks worldwide. With billions of tweets being generated everyday, Spontex, a French homecare brand found it to be a mess.

To fight dirt online and at the same time have the cleanest Twitter account in the world, they created @SpontexFrance and started tweeting in white. This not only gave their Twitter timleine a spotless look, it got people talking about their unique Twitter account.

At first glance, the tweets from the account seemed to be blank. Clicking the tweets unlocked the secret messaging behind them. In some cases the first person to favourite the tweet won free products from Spontex.


WestJet Ultimate Las Vegas Upgrade

WestJet over the years has passionately given back to their guests with various unimaginable experiences.

Now in their latest campaign targeting Toronto to Las Vegas bound WestJet guests, they got Las Vegas comedian Carrot Top to offer the guests a special walk down the red or blue carpet. Those who chose to walk down the red carpet, continued on their vacation as they had originally planned. Those who chose the blue carpet, went with Carrot Top on an action-filled experience that included a stunning acrobatic display, a world-class DJ, a private airplane hangar, showgirls and VIP access to the best of the city. 😎