Ramble by Sunil Bahl

Mother and the Motion Cookies


Sensors are becoming more and more prevelant in our daily lives. Jawbone Up, Fitbit and many other wearable devices already collect all sorts of data for us to evaluate. Now a US based startup called Sense has created Mother and the Motion Cookies, a family of smart sensors that help you track the functions you want, while allowing you to change them as often as you need.

All one has to do is select what you want to monitor, place a Motion Cookie on the appropriate object and get alerts when it's important. Watch the demo video for more...

More infos at: www.sen.se/store/mother.


Shadow Wifi

Instead of simply informing people of the dangers of UV rays and spending too much time in the sun during the summer months, the Peruvian League Against Cancer and agency Happiness Brussel teamed up to create a "Shadow WiFi" network, that educated people on skin cancer prevention while providing them with free WiFi in the shade.

A large looming blue structure was setup at Playa Agua Dulce in Peru which provided people on the beach with free WiFi access in its shade. A directional antenna ensured that the WiFi was only delivered to the shadow area of the structure. A sensor tracked the movements of the sun throughout the day and changed the rotation of the WiFi antenna. So as the sun moved, so did the shadow along with the WiFi seekers.



People love to be the first to notice problems. With this insight, Volkswagen did the unthinkable. They purposely misspelled their name on the LED screens during the France vs Brasil football match in Stade de France, Paris.

With 6 million TV viewers and 80,000 spectators it was very unlikely that something like "Wolkswagen" would go un-noticed. The live stunt worked like a charm and helped Volkswagen successfully announce themselves as the new major partner of French football.


A Message to Space

To break through the clutter and generate awareness about its brand, Hyundai put together a clever marketing stunt. They took 11 of their Genesis sedans and choreographed a special message from a 13-year-old Houston girl, Stephanie, to her astronaut father, who she missed as he worked on board the International Space Station. The message, "Steph loves U," was written across the expanse of the Nevada's Delamar Dry Lake. And since the message was bigger than one and a half Central Parks, Guinness World Records certified it to be the world's "largest tire track image."