Coca-Cola in Israel created a TV spot that through its audio signals communicated with the viewers mobile phones. Watching the ad triggered a "Gett Coca-Cola" prompt to appear on the viewers phones. If viewers tapped it, five minutes later a special Coca-Cola package with a branded cooler, two Coke bottles and a bottle opener, would show up at their doors.
To ensure prompt delivery, Coca-Cola partnered with local taxi app Gett which during the time of the promotion dispatched thousands of vehicles packed with the coolers across Israel.
With the start of the flu season, Theraflu in Poland wanted to create a tool that enabled passersby to check if they have a fever without actually interrupting their daily commute.
So Saatchi & Saatchi developed the world’s first outdoor ad with a live thermo-scanner camera, which could check the body temperature of the person standing next to it in real time.
The thermo-ad also enabled users to take a thermo-selife (which they could download from a microsite or via a QR code) and share it on social media using the hashtag #TherafluThermoscanner or send it by email to their boss to explain their absence.