Ramble by Sunil Bahl
27Jul/150

Instagram Powered Thread Screen

The F21 Thread Screen is a 2,000 pound machine that uses 6,400 mechanical spools of thread to display Instagrams hashtagged with #F21ThreadScreen. Melding fashion and technology, the Thread Screen is truly beautiful and unique. Hashtag an Instagram of you and your friends and see yourselves in a way unlike anything you've seen before...

For more infos visit www.f21threadscreen.com.

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18May/150

Mother and the Motion Cookies

mother

Sensors are becoming more and more prevelant in our daily lives. Jawbone Up, Fitbit and many other wearable devices already collect all sorts of data for us to evaluate. Now a US based startup called Sense has created Mother and the Motion Cookies, a family of smart sensors that help you track the functions you want, while allowing you to change them as often as you need.

All one has to do is select what you want to monitor, place a Motion Cookie on the appropriate object and get alerts when it's important. Watch the demo video for more...

More infos at: www.sen.se/store/mother.

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13May/150

Shadow Wifi

Instead of simply informing people of the dangers of UV rays and spending too much time in the sun during the summer months, the Peruvian League Against Cancer and agency Happiness Brussel teamed up to create a "Shadow WiFi" network, that educated people on skin cancer prevention while providing them with free WiFi in the shade.

A large looming blue structure was setup at Playa Agua Dulce in Peru which provided people on the beach with free WiFi access in its shade. A directional antenna ensured that the WiFi was only delivered to the shadow area of the structure. A sensor tracked the movements of the sun throughout the day and changed the rotation of the WiFi antenna. So as the sun moved, so did the shadow along with the WiFi seekers.

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5May/150

Wolkswagen

People love to be the first to notice problems. With this insight, Volkswagen did the unthinkable. They purposely misspelled their name on the LED screens during the France vs Brasil football match in Stade de France, Paris.

With 6 million TV viewers and 80,000 spectators it was very unlikely that something like "Wolkswagen" would go un-noticed. The live stunt worked like a charm and helped Volkswagen successfully announce themselves as the new major partner of French football.

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