Ramble by Sunil Bahl
17Apr/150

A Message to Space

To break through the clutter and generate awareness about its brand, Hyundai put together a clever marketing stunt. They took 11 of their Genesis sedans and choreographed a special message from a 13-year-old Houston girl, Stephanie, to her astronaut father, who she missed as he worked on board the International Space Station. The message, "Steph loves U," was written across the expanse of the Nevada's Delamar Dry Lake. And since the message was bigger than one and a half Central Parks, Guinness World Records certified it to be the world's "largest tire track image."

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1Apr/150

Amazon Dash Button

In April last year, Amazon launched Amazon Dash, a first of its kind 'magic wand' that acts as a handheld, personal shopping assistant.

Now taking that further, they have launched an Amazon button to ensure that Amazon Prime customers never, ever run out of coffee, toilet paper, razors, trash bags etc again.

The Amazon Dash Button is a small oval electronic device about the size of a pack of chewing gum. On pressing the button, the device uses Wi-Fi to send a message to your Amazon account, automatically ordering a new stock of whatever you're about to run out of.

Here is a list of products that will be supported by the Dash Button.

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21Jan/150

Norwegian Red Cab

Norwegian Airlines created an interactive experience that enabled visitors in an Oslo shopping mall to control a New York City taxi in real-time. A special tour guide in the taxi also helped the interested visitors discover New York City while creating awareness around Norwegian Airlines direct long-haul destinations from Oslo to New York, Miami, LA, San Francisco, and Bangkok.

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4Nov/140

Honda ‘The Other Side’

Car brands are always trying to show that their cars have different sides to their personalities i.e. sporty vs. reliable, safe vs. cool, etc. What makes Honda's latest effort unique is its YouTube video. By simply holding down the "R" key on the keyboard, the viewer can instantly switch between two different videos.

To execute this innovation, Wieden & Kennedy London had to create two storylines i.e. one of an easygoing Dad doing the school run and the second as an undercover cop posing as a getaway driver. Both of which were then expertly mirrored with contrasting style and tone. The interactive experience was then put together by Stinkdigital at Honda’s YouTube Channel.

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3Nov/140

Bluesmart

After decades of no innovation in the luggage industry, the suitcase has finally been re-imagined for the modern traveler.

Dubbed as "Bluesmart", this smart carry-on suitcase when synced with the travelers phone can lock and unlock itself, weigh itself, track its own location, send a notification when left behind and charge the phone 6 times over with its built-in battery.

For more details visit the Bluesmart crowdfunding page.

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