Durex Baby
Condoms are a downer! So how does one convince guys to put it on? And make Durex the favored choice. Using the iPhone Nicolai Villads, Peter Ammentorp and Raul Montenegro have created what is called the Durex Baby application for the iPhone. 
The app has been created for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival.
T-Mobile “The Rematch”
Martijn, a 39-year old carpenter attempts to bring back his football team from 1997 for a rematch of a 13-year old championship final that was then witnessed by a grand crowd of THREE people! This time he wants his entire village to be there to see him win. A dream enabled by T-Mobile Netherlands.
Smartphone Domino Machine
This Vodafone Ad uses Rube Goldberg's Machine to show the power of apps.
Start your car from virtually anywhere!
Car owners can now do away with their clunky car remote control on their keyring. All they need now to remotely control the car is an iPhone or iPod Touch; using the new Viper SmartStart app in conjunction with the Viper system in the car.
The graphical interface of the app gives you control over the following features:
- Lock/arm
- Unlock/disarm
- Remote car starter
- Trunk release
- Panic or car finder
Here is a short demo video of the app:
The same app is also available for blackberry users. For more details on the apps and the Viper system visit the Viper SmartStart web site.
Lynx’s online tools for offline dating
BBH London recently released its second round of mobile pickup tools for its Lynx "Get In There" campaign, which gives young gents a host of digital tips and tricks to help them in the real world of offline dating...
Say Cheese Mobile App
Perfect Man Revealed Mobile App
Spin the Bottle Mobile App
Phubby the wrist cubby
The iPhone made cellphones cool...now we have Phubby the wrist cubby that merges new age fabrics and the design features of a marsupial to make having any cell phone cool.
Just slip your hand through a Phubby and it is ready to act as a cubby for your phone. 
Ok in simple words you can slide your phone in and out of the concealed pouch quicker than the onset of a second ring tone...
Get your very own Phubby at...
iPhone in iPhone
A promotional augmented reality app by Ogmento...developed to promote the iPhone launch by Orange Telecom Israel.
All you have to do is point your iphone to an Orange logo and watch a virtual iPhone appear hovering over the logo. You can use finger gestures to turn the iphone around, zoom (in / out) and even launch applications.
12 Days of Christmas
Is it just me or is Christmas this year turning out to be very Apply 
Here is Apple making Christmas news again...this time with their new TV ad...
The ad reworks the standard Christmas carol of the same name to feature twelve iPhone applications related in some way to the holiday season...
- 12 cookies cooking: The Betty Crocker Mobile Cookbook (Free)
- 11 cards a’ sending: Postman ($2.99)
- 10 gifts for giving: My Christmas Gift List ($0.99)
- 9 songs for singing: TabToolkit ($9.99)
- 8 bells for ringing: Holiday Bells ($0.99)
- 7 slopes a’ skiing: Snow Reports ($1.99)
- 6 games for playing: Christmas Fever ($0.99)
- 5 gold rings: Anna Sheffield Jewelry (Free)
- 4 hot lattes: myStarbucks (Free)
- 3 flights home: Flight Search (Free)
- 2 feet of snow: Weather Pro ($3.99)
- And an app that can light up the tree: Schlage LiNK (Free but hardware required)
Christmas in Cupertino
Here is a catchy Apple-themed carol from famous Dutch singers Sjarrel & Sjaan. This carol was specially composed for the Dutch Apple website, One More Thing.
You can purchase the song on iTunes [iTunes link] and all proceeds go to the Dutch Liver Foundation.
DearSteveJobs.com
Ad agency Forsman Bodenfors have come up with an innovative way of getting Apple boss Steve Jobs to approve the iPhone app created for Swedish television broadcaster SVT.
The web site simplifies the approval process...all Steve Jobs needs to do is press the green button and record a video of himself saying "JA" (that’s "yes" in Swedish, pronounced "yah").
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