BMX Turntable Riders
Cogoo, a bicycle sharing service in Japan has created a system called Turntable Rider that transforms a BMX bicycle into an elaborate wireless MIDI controller.
The system was developed in a collaboration between professional BMX rider Kotaro Tanaka, turntablist DJ Baku and interactive artist Toshiyuki Sugai.
Check out the video below to see how tricks on the BMX can create super-fun soundscapes…
The making of video below shows how this technology was created to turn a BMX into a musical instrument...
Magnum Pleasure Hunt across Amsterdam
Earlier on in April Magnum launched the second edition of its hit online game 'Magnum Pleasure Hunt'. To extend the campaign further, a real time mobile augmented reality game was created that took the game to the streets of Amsterdam.
The game is currently ongoing and participants between April 22nd and April 29th can use the special mobile app to hunt down 150 chocolate bonbons that have been hidden across 9 locations in Amsterdam. The one who claims the most bonbons wins a free trip to New York, while the rest are rewarded with the new Magnum Infinity ice cream.
I find the the Magnum mobile game to be a toned down version of the Vodafone Buffer Busters game that ran in Germany last September. Either ways its good to see more brands using augmented reality as a medium of engagement.
The smallest Ikea store in the world
With city populations on the rise, living spaces have become increasingly limited. Ikea however believes that no matter how cramped your space, there's always a solution. To demonstrate this, they built an entire Ikea store in a 298x250 pixels web banner.
People looking for studio flats as well as one/two bedroom apartments were targeted. The tiny Ikea store held 2800 products and was placed in ImmobilienScout 24, Germany's largest online real estate market. As with their full size stores, shoppers were able to browse by department and buy all of the featured products.
Smart eBall
At the Frankfurt Motor Show (IAA) in 2011, Daimler promoted its third generation 'Smart for Two' electric drive car with a special interactive game event. Berlin based agency, Proximity BBDO designed a special game called eBall that demonstrated the joy of driving a highly responsive Smart car.
Visitors were invited to sign up with their driver's license, and then given instructions on forward and reverse before engaging in a live duel of Ping Pong that used laser measurement technology to keep track of the game.
The Hug Me Machine
As part of its global "Open Happiness" campaign, Coca-Cola has set up a vending machine at the National University of Singapore that doesn't take coins or any other cash...only hugs! For every public display of machine love, the Coca-Cola "Hug Me" machine gifts the person a free can of Coca-Cola...
The machine is one of a number of "Happiness Machines" Coca-Cola has deployed around the world since 2009.
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