Fast Lane driven by fun
Volkswagen is soon going to launch it's new Polo GTI. So in order to create awareness and generate buzz for the new car they created a "Fast Lane" in subways, malls and elevators around Germany and dedicated it to everyone who loves to go beyond the regular, who is curious for new stuff and who simply enjoys to speed it all up a little. 
The Slide
Long staircase. Next to it a slide. Which way would you go?
The Shopping Carts
Some carts are pimped with a skateboard. Up for some extra shopping fun?
The Elevator
A sound system turns the ride into a rocket take-off. Welcome on-board!
The Caixa Benfica Pitch Invasion
Here is a video case study of a first of it's kind football pitch invasion that was created to promote the partnership between the biggest Portuguese bank (Caixa) and Portugal’s biggest football club (Benfica)!
UNIQLO: The Lucky Switch Banner Campaign
Here is a really good banner campaign case study from Uniqlo. This innovative concept and media strategy was launched for the 2009 end of year clearance. The banner campaign was in two parts, a blog / website widget and then the various banners that formed part of a competition.
The widget was embedded into blogs and websites, and when pressed, transformed every image on any website into a Uniqlo Lucky Ticket promoting the sales along with the competition.
The results were amazing! The widget was voluntarily installed on almost 5,000 blogs, generating over 2.8 million banner clicks!!
Augmented Reality Olympus PEN E-PL1 3D
The age of interactive 3D product demos is here. In this video we have Olympus introducing its new PEN E-PL1 camera with an Augmented Reality demo, which allows users to test out various features of the camera.
Visit www.getolympus.com/PEN3d to virtually test-drive it yourself.
Skoda Superb Estate Boot
A first of it's kind TV commercial, that lets viewers actually experience the remotely controlled boot of the new Skoda Superb Estate. 
Flying Car by Mercedes Benz
Mercedes Benz with the help of agency Ponto de Criacao from Brazil, executed a highly segmented vertical action that would increase visibility for the brand among top executives and business people. Stickers of the SLS AMG, also known as "gull wing", a new edition of the brand's iconic model, were stuck to windows in shuttle flights, frequently used by the target.
As a courtesy, passengers also received a miniature car.
In one month, 100% of the target population was reached i.e. nearly 400 executives.
Durex Baby
Condoms are a downer! So how does one convince guys to put it on? And make Durex the favored choice. Using the iPhone Nicolai Villads, Peter Ammentorp and Raul Montenegro have created what is called the Durex Baby application for the iPhone.
The app has been created for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival.
Online banner that you can literally smell!
Everyone loves cool ad executions, but some are clearly advertising for advertising people. This is particularly true during award-show season. The video below shows a Brazilian campaign by ID/TBWA for a Brazilian fragrance brand called Kaiak.
Kaiak came up with a reformulated scent for its cologne and in order to sell it online ID/TBWA introduced the newly revamped men's fragrance with an online banner that you could literally smell! The agency created custom hardware that was then attached to computers at more than 15 cyber cafe's (lan houses) in Brazil. After this they created a special banner that appeared on the computers' internet start page reading, "The best selling men's fragrance in the country just changed. Want to try it? Click this banner. It's scented." Those who clicked on it were treated to a scented strip that emerged from the special hardware.
McDonald’s “Playland”
In order to awaken the inner child in McDonald's adult consumers...McDonald's and DDB Sydney built an adult sized Playland in the middle of Sydney...
Since the time of the launch in March, more than 300 people have taken advantage of this playground on a daily basis and engaged with McDonald's in a way they hadn't for years!
KLM “Suitcase Art Project”
How does one communicate the most attractive prices of KLM when people are bored of tactical campaigns and they are ignoring price communication?
KLM and Leo Burnett Budapest invited Hungary’s most talented young artists to create several artworks inspired by the KLM destinations and turn the whole city into an urban gallery. The video below shows how this tactical campaign turned into a cultural event...
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