KLM #Fly2Miami Dance Party
In the past couple of years, airlines like KLM, SAS, Lufthansa, Air China etc have taken the social media world by storm. These airlines have successfully pushed the boundaries and created some of the most innovative social campaigns out there.
Now in their Fly2Miami campaign, KLM has managed to once again create tons of social buzz by hosting a Guinness World Record breaking in flight dance party at 35000 feet!
It all began with KLM announcing their new non-stop route from Amsterdam to Miami. In response, they received a tweet from Dutch DJ Seid van Riel and Producer Wilco Jung requesting KLM to move their inaugural flight up a week so that they could attend the music festival in Miami.
KLM then tweeted back a challenge…if they could get enough people to fill the plane then KLM would reschedule the flight. Within a couple of hours the flight was sold out… 
Air China “Facebook Check Ins”
Air China flies not only to China but also throughout Asia. The challenge was how could Air China then raise the Swedish consumers awareness about this fact? In response their ad agency Rodolfo created a Facebook check-ins campaign.
A select number of popular Asian restaurants in Sweden were transformed into ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China on Facebook. The check-ins were then aggregated on the Air China Facebook page and a complete leader board of the highest number of check-ins and the most popular restaurants were displayed. Each week the users with the highest number of check-ins were awarded two complimentary tickets to Asia.
The Sound of Amnesty
This year charity and human rights organization Amnesty International France has turned its signatures petition drive at www.marathondessignatures.com into a musical 'hymn to freedom' with Paris based agency La Chose.
The campaign was like any other petition drive, but with a slight difference. Every digital signature received released the next note of an exclusively written song called the Sound Of Amnesty. To push the boundaries, they even got music recognition service Shazam to promote their petition in their smartphone app.
When the Shazam app did not recognize a song, the usual error message along with a special message "Valentina Rosendo Cantu could not make herself heard either. Assaulted by soldiers, she asked for justice but the authorities refused to investigate" was displayed. As a result 150,000 signatures were collected, a 500% increase from the previous year! The song was also made into a CD and sent to Amnesty's targeted authorities.
Mini “Fan the Flame”
Mini along with ad agency TBWA\Agency.com created a social spectacle to increase the number of fans on their recently launched Mini Facebook page in Belgium and Luxemburg.
A Mini Countryman was attached to a thick rope in the parking lot of the "Brussels Motorshow" and a burner placed under the rope. Every Facebook fan was then encouraged to remotely initiate the burner and spit some flames on the rope. A webcam broadcasted the scene 24x7 and the Fan whose flame ultimately broke the rope was the one to win the Mini Countryman.
The Jeep-in Game
Jeep Poland launched Jeep-in, a geo location game, which turned Poland into a big treasure map. To play it people had to go off-road. Every player received a map with the exact location of the awards. To win one had to find the point, go there and Jeep-in (check-in). The awards were put in the most remote and hard to get places in Poland. The player who at the end had the highest number of points won a Jeep Grand Cherokee.
Daffy’s Virtual Peep Show in Times Square
Daffy's, is a high fashion retail store that opened a new flagship store in Times Square, New York. The challenge they faced was to break through all the clutter in one of the most advertised locations in the country and tell people about their sales of up to 80% off.
So in a lewd throwback to Times Square's rough-and-tumble days as the global peep show capital, ad agency Devito/Verdi USA with the help of Click 3X, combined the novelty of interactive gadgetry with the power of live performance to create an interactive virtual peep show...
Lacta Love Messages
Ad agency OgilvyOne Athens has created another innovative campaign for Lacta Chocolate. This time consumers are able to write their own love messages and see them appear on real Lacta Chocolate bars though an augmented reality mobile app…
Click here to view some of the past Lacta Chocolate campaigns that are equally innovative.
Social Snowboarding with EpicMix
In 2010 I had covered how Nokia was collaborating with Burton Snowboards, to create a new type of connected snowboarding experience.
Since then Vail Resort USA has created a RFID based platform that can be accessed from any device. Their app is called EpicMix and together with the slopes RFID lift ticket system captures the users skiing/boarding activities on the slopes and automatically uploads them to their EpicMix dashboard…
This season (2011/12) they have re-designed their app, created more badges (like Foursquare) and integrated the resort photographer’s photos to seamlessly appear in the users EpicMix account…
Hologram Christmas Surprise
On November 18, Deutsche Telekom created a multi-city, multi-media spectacular featuring Maria Carey in hologram form! People in Germany, Croatia, Macedonia, Montenegro and Poland believed they were witnessing Maria Carey live. After 10 minutes the Mariah hologram exploded into the sky and revealed the surprise. Mariah then reformed to lead all five countries in a rendition of the traditional carol "Silent Night", then finishing with the all-time favorite "All I want for Christmas is You".
The concert was attended by more than 12,000 people, and was seen by an additional 27,000 people across the globe via the live internet stream on lifeisforsharing.tv.
During the event, each city was satellite linked to the other, to enable interaction. People at the concert were also given a QR code that took them to a smartphone app of a candle flame.
Obermutten. A little village goes global.
Obermutten is a little and lovely mountain village in the Canton of Graubünden, Switzerland. It has a mere seventy eight residents and is known to virtually no one expect to a few hikers passing through now and then.
Now some sixty million people around the world have either read about or heard of Obermutten as ad agency Jung von Matt/Limmat created a very simple Facebook campaign that put this peaceful and small Swiss mountain village on the world map! Media reports about the village have also appeared in over twenty countries. Obermutten has even made it into the main news programme in South Korea.
How? Well it all began with a newly created village Facebook page where the local mayor made a remarkable promise via a video: Just click on "like," and your profile picture will be posted on the Commune's official notice board. In no time at all, the board was completely covered with fans. In order to deal with the flood of likes, it was necessary for them to start hanging the profile pictures on barn walls in the village! The community since then has increased to over 14000 fans!
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