IKEA Musical Shelves
After a long time I have seen a brand innovating with a banner ad! On clicking this Ikea banner the user has to select an mp3 on his own computer to be played through the banner! 
Click on the image to view the banner
Lufthansa Trip Finder
According to me Lufthansa truly has the best airline web site and frequent flyer program in the market. The user experience is impeccable and thats what makes me a huge fan!
In their latest innovation to serve the guests better...they have gone ahead and created the Lufthansa Trip Finder. I think it's a brilliant way to compete with the low cost carriers and at the same time maintain their standards.
All you need to do is tell Lufthansa your budget and they will find your destination! With the Lufthansa Trip Finder you can experience individual, tailor-made planning...simply enter the amount you want to pay and your interests and they will provide you with the destinations that match your requirements.
But that is not all...the practical price preview also shows you when the flights to your chosen destination will be available for the best price in the coming weeks.
Kraft Smile Detection
Here is another unique banner innovation...this time using a "smile detection technology"!
Kraft Foods created this banner that invited viewers to activate their web cam and then control a macaroni noodle with their facial expressions.
The strongest bones in the world!
Dumocalcin is a practical chewable calcium supplement, but the problem is, it has a very low brand awareness. The challenge was to create instant awareness amongst the consumers that Dumocalcin promotes strong bones. The benefit was dramatized in a unique and impactful way.
Translation: "Dumocalcin. Chewable Calcium Tablet"
A fly-over was chosen in the busiest street in Jakarta and it's supporting columns were turned into giant bones using fiberglass coverings. Everyday people passing by were exposed to the branding and the perception that by chewing Dumocalcin they would have stronger bones.
TwelpForce by Best Buy
Here is a truly new age way of addressing custom needs of existing and prospective customers in real time by harnessing twitter!
This campaign was produced by Crispin Porter + Bogusky for Best Buy and has won a Gold Clio in the Interactive category.
Chang’s Fizzy Billboard
Seeking new ways to create an impact in today's sea of daily ad bombardment while taking into account shrinking budgets is quite a challenge. Chang’s Fizzy Billboard did just that and showed how effective a great billboard campaign can be in taking a bite out of the competitors market share.
Volkswagen – The Fun Theory
I am sure some of you may have already heard of the "The Fun Theory" campaign by Volkswagen that just recently won the Cannes 2010 Cyber Grand Prix for a digitally led integrated campaign.
For those who have not heard of the campaign, The Fun Theory was all about generating interest in Volkswagen's Blue Motion technologies that deliver the same great car performance with reduced environmental impact, and to do this, they found an insight around how "fun" could change human behavior for the better, and this formed The Fun Theory, a campaign that spawned over 700 user generated Fun Theory initiatives along with a number of big viral hits that generated over 20 million YouTube views, with one rushing past 12 million views alone!
The North Face ‘Red Flags’
The North Face in China gave people a taste of how great it is to have explored new places and claim credit for being the first. The outdoor specialist adopted this iconic action of planting flags and the only thing needed was a mobile phone to plant the virtual red flags. The race was on to see who would be the one to conquer China!
An ice cream van for the digital age
Unilever together with Sapient Nitro launched a first of it's kind ice machine that actually responds to smiles and rewards happy people with an ice cream!
Handwritten emails
Pilot Pens Spain has now made emails more personal by actually letting you handwrite your emails on the computer!
All you need to do is goto www.pilothandwriting.com and turn your handwriting into a digital font. After that you can start sending handwritten e-mails to your friends.
Enjoy! 
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