Coca-Cola's iconic logo has been around for over a century. Then recently someone discovered that the Danish flag was hidden in the Coca-Cola logo. Since several global surveys show Denmark to be the happiest country in the world, Coca-Cola decided to take this discovery to Denmark's biggest airport where it's a tradition to welcome people with flags.
Since everyone who comes to the airport does not always bring a flag, the welcome isn't as big and happy as it could be. So McCann Copenhagen created a special poster where people could take flags straight from the Coca-Cola logo. Thus giving everyone the chance to create a happy welcome to the world's happiest country.
'Ring ring....' would you be tempted to answer a ringing pink telephone? Benefit Cosmetics placed a pink phone booth bang in the middle of London for a day. Then the people who dared to answer the pink phone were made to sing the Whitney Houston classic "I Wanna Dance With Somebody" in front of a packed house while being accompanied by a live band at London's most iconic venues, Café de Paris.
Where will the temptation telephone ring next and will you be brave enough to answer?
To raise people's awareness and make them realize that nobody wants to pay for bad drivers. Axa decided to play a trick on people with the help of a little old lady.
On an ordinary market day in a small, tranquil French town, an old lady was seen getting out of her parking space. In the process she knocked almost everything in her way before crashing into a line of market stalls. With the reveal being...
bpost is Belgium's biggest postal service. To prove their ability to deliver and to fend of new contenders in the market of delivery services, they decided to open a pop-up store bang in the center of Brussels.
A lot of must-have items were put on display, from smartphones to designer coffeemakers. But then the only way to buy them was through a special online auction where the prices of all products dropped every second.
People had to act really fast to catch the items before someone else did. Once sold, the item was immediately picked up by a postman, right in front of the webcam, and delivered to the winning bidder. This way everyone could see for themselves how fast and reliable bpost was.
As a result the awareness of the specific service - bpack - rocketed to 65%. In 6 days 260,000 unique visitors were registered and for every hour the shop was online, bpost sold 8 products on an average.