Samsung Smart Window
CES is the world's largest consumer technology trade show, at which this year Samsung has unveiled a new "transparent" window screen called "Samsung Smart Window". With this new window Samsung has brought the whole "Minority Report" experience straight into the real world!
The "Samsung Smart Window" is about to go into mass production and we should be able to buy one pretty soon. 
Lacta Love Messages
Ad agency OgilvyOne Athens has created another innovative campaign for Lacta Chocolate. This time consumers are able to write their own love messages and see them appear on real Lacta Chocolate bars though an augmented reality mobile app…
Click here to view some of the past Lacta Chocolate campaigns that are equally innovative.
Social Snowboarding with EpicMix
In 2010 I had covered how Nokia was collaborating with Burton Snowboards, to create a new type of connected snowboarding experience.
Since then Vail Resort USA has created a RFID based platform that can be accessed from any device. Their app is called EpicMix and together with the slopes RFID lift ticket system captures the users skiing/boarding activities on the slopes and automatically uploads them to their EpicMix dashboard…
This season (2011/12) they have re-designed their app, created more badges (like Foursquare) and integrated the resort photographer’s photos to seamlessly appear in the users EpicMix account…
Hologram Christmas Surprise
On November 18, Deutsche Telekom created a multi-city, multi-media spectacular featuring Maria Carey in hologram form! People in Germany, Croatia, Macedonia, Montenegro and Poland believed they were witnessing Maria Carey live. After 10 minutes the Mariah hologram exploded into the sky and revealed the surprise. Mariah then reformed to lead all five countries in a rendition of the traditional carol "Silent Night", then finishing with the all-time favorite "All I want for Christmas is You".
The concert was attended by more than 12,000 people, and was seen by an additional 27,000 people across the globe via the live internet stream on lifeisforsharing.tv.
During the event, each city was satellite linked to the other, to enable interaction. People at the concert were also given a QR code that took them to a smartphone app of a candle flame.
Give-A-Toy Store
One of the things that all people do during the holidays, besides real shopping, is window shopping. Storefront window displays therefore have a stronger significance during the holiday season. Keeping that in mind eBay has developed a way to make this experience from a passive experience to an interactive and engaging one.
Give-A-Toy Store is a 3D Christmas window installations that has QR code tagged toys evoking passerby's sensitive and giving side. Scanning the QR codes from inside the eBay app, allows passerby's to instantly donate that toy on the spot, with the window lighting up and rewarding them for the donation.
The window installation is currently available at Toys for Tots in New York (at 35th and Broadway) and San Francisco (at 117 Post St). People who can't get there, can get the experience online.
Additionally customers can also customize their own toys on eBay’s Facebook page. For each toy created, eBay will donate $1 (up to $50,000).
Follow Ramble
Categories
- Ads (85)
- Believe it or not (27)
- Business cards (4)
- Cartoons (8)
- Concepts (13)
- Direct Marketing (15)
- E-Greetings (2)
- Emerging Technology (81)
- Emerging Trends (103)
- Film & Animation (12)
- Flash Mob (1)
- Funny Videos (16)
- Games (2)
- Instore (3)
- Live Communication (167)
- Marketing Strategies (269)
- Music Videos (3)
- Packaging (5)
- Phones (55)
- Power of Online (166)
- Shopper Marketing (13)
- Social Media (126)
- Social Service (21)
- Tablet Computers (5)
- Technology News (3)
- Test Drive (3)
- Utilities (4)