Here are the latest innovations in adshels currently doing rounds on the internet...
Ikea swapped all the regular neon tubes found in adshels around Vienna with their new range of LED lights. This way they made the product the medium and demonstrated that Ikea can turn ordinary things into something extra-ordinary.
Only for children
In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called ANAR, created an ad that displayed a different message for adults and children at the same time.
The ad used a lenticular top layer to show different images at varying angles. So when an adult looked at it they could only see the image of a sad child and the message: "sometimes, child abuse is only visible to the child suffering it." But when a child looked at the ad, they saw bruises on the boy's face with a different message: "if somebody hurts you, phone us and we’ll help you" alongside the foundation's phone number.
If t-shirts can be digitised then why can't underwear. Durex Australia has just unveiled "Fundawear" a first of its kind wearable electronic underwear that allows touch to be transferred over the internet while maintaining comfort, sexiness and flexibility. Now people in long distance relationships can for the first time tease, tickle and tantalise even when apart.
To replicate the nuances of touch, each garment houses sophisticated touch technology that connects with a real-time server to communicate between both touchscreen devices and garments.
Fundawear is still in the experimental stage, so no word on a release date. But if you provide a creative reply to "How would you use Fundawear with your partner?" at the Durex Facebook page, then maybe you could win yourself a free prototype.
Last year I had written about StartCap, the world's first digitally enabled bottle top. Now, Heineken has created LED based "smart bottles" that puts serious some tech into drinking beer.
These interactive bottles come with motion sensors and tiny lights that illuminate in correspondence to certain party gestures. For example, the LED glows when people cheer and clink bottles against one another, or blink quickly while the person is drinking. It also comes with special software that tunes the bottles with the music for a synchronized light show.
The concept was unveiled during Milan Design Week early this month to showcase how this innovative approach allowed people to be a part of the party in a whole new way. But to reach the commercial market, Heineken still needs to optimize the technology as the prototypes consist of an external module attached to the bottles. Once the tech is embedded directly into the bottles, parties around the world will not be the same again.
South Korean film distributor CJ Entertainment's marketing approach relies heavily on conventional poster campaigns that are now becoming less likely to grab the attention of young moviegoers. So they teamed up with advertising agency Cheil to bring the world's oldest and least popular ad medium into the smartphone era.
Unlike advertisements with QR codes that require the consumer to first download a mobile app then scan the code, the Wi-Fi poster connected the poster to the mobile device by simply tapping the Wi-Fi network menu. The name of the Wi-Fi network matched the film's title, and tapping that name opened a pop-up with links to Full HD trailers, promotional events and online box offices.
The movie's official site saw a 28.5% increase in traffic from wireless users, and users that interacted with the movie through the Wi-Fi Posters remained on the site 5x longer than regular users. The posters also translated to success at the box office with more advance ticket sales and better openings.