Tissot: Augmented Reality Product Experience
Tissot has launched an augmented reality product experience for their swiss watch collection! Even though Augmented Reality is still about generating promotional buzz, this is more than just that, it’s a product experience that has a very clear cut benefit to the user.
You can experience it yourself at www.tissot.ch/reality/
Augmented Reality Olympus PEN E-PL1 3D
The age of interactive 3D product demos is here. In this video we have Olympus introducing its new PEN E-PL1 camera with an Augmented Reality demo, which allows users to test out various features of the camera.
Visit www.getolympus.com/PEN3d to virtually test-drive it yourself.
Travel back in time with QR codes
QR Codes are now being used to preserve graffiti for posterity by photographing the graffiti before it is removed. After the graffiti has been cleaned off by the local authorities or building owner, a QR Code is placed in the exact location which leads to the original image of the graffiti. In this way a mobile phone with a QR-Code Reader can be used to travel back in time.
iPad + Velcro
Two of mankind's greatest inventions, together at last. 
Note: this is an exploration of what is possible, not necessarily what is practical. Tweet from the street at your own risk! 
Music Shoes by Nike
Shoes as we know it are never going to be the same again. 
Nike has just come up with the first of it's kind music shoes!
Here is a short video showing how the shoes were made...
This is the final Nike Music Shoes Ad...
Start your car from virtually anywhere!
Car owners can now do away with their clunky car remote control on their keyring. All they need now to remotely control the car is an iPhone or iPod Touch; using the new Viper SmartStart app in conjunction with the Viper system in the car.
The graphical interface of the app gives you control over the following features:
- Lock/arm
- Unlock/disarm
- Remote car starter
- Trunk release
- Panic or car finder
Here is a short demo video of the app:
The same app is also available for blackberry users. For more details on the apps and the Viper system visit the Viper SmartStart web site.
The train that never stops at a station…
There are 30 stations between Beijing and Guangzhou, just stopping and accelerating at each station wastes both time and energy e.g. A mere 5 min stop per station will result in a total loss of 5 min x 30 stations = 2.5 hours of train journey time!
So the Chinese seemed to have developed this amazing concept of getting on and off a bullet train without having to actually stop the train!
How is that possible?
The below video shows you how it works...but in mandarin. So before you see it you can read a quick summary of the same:
Boarding the train: The passengers at the station embark onto a connector cabin way before the train even arrives at the station. When the train arrives, it does not stop at all but just slows down to pick up the connector cabin...which moves with the roof of the train. The passengers then climb down into the train from the connector cabin mounted on the train's roof.
Getting off the train: After unloading its passengers, the connector cabin is moved to the back of the train so that the passengers who want to disembark at the next station can move into the connector cabin at the rear end of the train's roof.
When the train arrives at the next station, it simply leaves the whole connector cabin behind. The disembarking passengers then take their own time to leave the cabin while the train has already left for it's next destination.
While this is happening at the back, the front part of the train picks up the embarking passengers on another connector cabin that is placed in the front part of the train's roof. So this way the train always drops one connector cabin at the rear and picks up a new one in the front.
Augment Your Reality with RockstAR
Razorfish has recently created an experience named RockstAR which features augmented reality and multi-touch technology.
It is the classic photo booth experience taken to the next level with interactive technology, social integration (currently the experience posts to twitter, twitpic and flickr) and good ole fashioned Rock n Roll.
13.3 gigapixel image!
Students at the University of Tromso in Norway created an interactive display wall using 28 separate projectors, which in turn created a 7168×3072 (or 22 megapixel) display. The user could interact with the display by simply placing his hands in front of it.
To demonstrate the capabilities of the system one could zoom into a 13.3 gigapixel photograph as seen in this video...
You can read up more about the system at http://www.cs.uit.no/~daniels/gigapix/
New Age Business Cards Part 2
In part 1 we had seen simple business cards being integrated with Microsoft Surface to give more details about the person / company. The major restriction here was that the extra information could only be seen using Microsoft Surface which is not yet commonly found.
But now similar information can be shared with the use of augmented reality and all you need is a web cam. Here are some cool examples...
How to design your own Augmented Reality business card?
For those who have limited budgets for customized AR business card...you can make do with Visualcard.me which lets you download a black-bordered "marker" to add onto your business card, which a webcam then uses to recognize your card and display simple AR features such as links to your contact information and social media profiles, as demonstrated in this brief clip...
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