Durex Fundawear
If t-shirts can be digitised then why can't underwear. Durex Australia has just unveiled "Fundawear" a first of its kind wearable electronic underwear that allows touch to be transferred over the internet while maintaining comfort, sexiness and flexibility. Now people in long distance relationships can for the first time tease, tickle and tantalise even when apart.
To replicate the nuances of touch, each garment houses sophisticated touch technology that connects with a real-time server to communicate between both touchscreen devices and garments.
Fundawear is still in the experimental stage, so no word on a release date. But if you provide a creative reply to "How would you use Fundawear with your partner?" at the Durex Facebook page, then maybe you could win yourself a free prototype.
Heineken Ignite
Last year I had written about StartCap, the world's first digitally enabled bottle top. Now, Heineken has created LED based "smart bottles" that puts serious some tech into drinking beer.
These interactive bottles come with motion sensors and tiny lights that illuminate in correspondence to certain party gestures. For example, the LED glows when people cheer and clink bottles against one another, or blink quickly while the person is drinking. It also comes with special software that tunes the bottles with the music for a synchronized light show.
The concept was unveiled during Milan Design Week early this month to showcase how this innovative approach allowed people to be a part of the party in a whole new way. But to reach the commercial market, Heineken still needs to optimize the technology as the prototypes consist of an external module attached to the bottles. Once the tech is embedded directly into the bottles, parties around the world will not be the same again. 
Coca-Cola Chok! Chok!
Mobile and creative thinking can come together to create really compelling marketing campaigns. In this example, Coca-Cola Hong Kong created a 'Chock Chok' mobile app that turned viewers smartphones into a remote control for their TV Ad.
To collect the Coca-Cola bottle caps that appeared on the TV screen, viewers had to swing their phones when the ad came on. Those who successfully managed to swing and collect were instantly rewarded with prizes that included cars, sports apparel, credit card spend value, travel coupons and movie tickets.
As a result the campaign was seen by 9 million people and the app got over 380,000 downloads.
For those wondering, the bottle cap collection was enabled through the audio signal of the ad which triggered the application and synced the user's motion with the ad. The accelerometer in the phone was also used to assess the quality of the motion. Together they were used to catch the bottle caps virtually. 
However as far as I know, Honda in UK was the first to pioneer this kind of an interactive TV ad, even though it did not receive results like Coca-Cola.
Augmented toys and games from Toy Fair 2013
Augmented Reality (AR) toys and games that combine physical and digital interactions are a fantastic way to get kids away from TV and computer screens. And so this year at the Toy Fair in New York there were a whole bunch of such toys...
Barbie Digital Makeover Mirror
Lets kids try out make up while avoiding all the mess. The game uses the iPad camera to track faces.
Mattel Disney Princess Ultimate Dream Castle
The first mass market doll house to support augmented reality.
Popar 3D Books
A new line of children's books that use AR technology to make books come alive with virtual 3D objects and animations, that pop right off the page.
Sphero Ball and Sharky the Beaver
The first app ever to let you take a virtual 3D character for a walk around your house.
Imaginext Apptivity Fortress
Combines playset and app play all in one, while giving children endless possibilities for adventures, activities and games around the fortress theme.
NeuroSky
Brain waves control furry ears.
Lego Mindstorms EV3
User-created robots that can be controlled by various sensors and smartphones.
Cubelets
Cubelets are magnetic blocks that can be snapped together to make an endless variety of robots with no programming and no wires.
Sifteo Cubes
A magical new interactive game system built on the timeless play patterns of legos, building blocks, and domino tiles.
Volkswagen Polo Principle
Volkswagen last year launched 'The Polo Principle' ad campaign to convey the message that high-end innovations were now available to Polo drivers.
Then to democratize the innovation process they allowed people to actually design their very own 3D Volkswagen mock ups. The top 40 designs were chosen by a panel of judges and then put on display in Copenhagen with the entrants receiving their (mini) 3D printed Volkswagen's in the mail.
For more examples on brands using 3D printing click here.
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