The “Whopper Lust” Challenge
Stare at a picture of a Whopper long enough and you'll win one. That's the premise of the new interactive TV campaign created by CP+B for Burger King. This seemingly endless interactive TV ad, actually was an entire dedicated TV channel on Direct TV channel 111. And for one week they gave away an unlimited number of Whoppers!
To win, one had to tune in and activate the Whopper Lust challenge…a 5 minute countdown would then start and you would have to watch a perfectly flamed grilled burger spin for 5 minutes. After which you would get a free burger, watch it for another 10 minutes and you would get two, 20 minutes and you get four…it was endless! 
The catch however was, that during these minutes the TV would every now and then prompt you to hit various buttons on your remote. Miss one, and the clock would re-start, and you would loose that burger. Complete the challenge and you could claim the free burger right there on the TV. Simple, but powerfully engaging!
Since the launch of the challenge, Burger King has already given away over 50,000 burgers. At this rate, by the end of one week, over 800,000 minutes or 13,500 hours of pure Whopper TV would have been watched!
Air Bags in a Press Ad!
To advertise the safety benefits of the new Peugeot 408, Brazilian agency Loducca placed a mini airbag inside a print ad, inviting readers to hit a spot in the ad and see what happened. Upon impact, the tiny bag inflated, demonstrating in miniature what an airbag would do.
The ad appeared in influential Brazilian business magazine, Exame, and was surrounded by special packaging ensuring the airbag was not triggered by accident.
The Best Excuse Ever
Guys everywhere have always faced the same challenge of needing a good excuse for going out drinking with the boys.
Cerveza Norte based out of northern Argentina set out to solve this timeless dilemma. Teaming up with ad agency Del Campo Nazca Saatchi & Saatchi, they developed a campaign that is not only very clever but also socially responsible.
The idea was simple, for every Norte beer consumed at a bar the company would donate 1 minute of time to a worthy cause that included fixing houses, maintaining city parks, repairing schools etc.
The campaign allowed followers to monitor the donated minutes and the progress made by their good deeds on a dedicated website.
Interactive “Pick N’ Play” Billboard
DDB Stockholm has created another interactive outdoor campaign for McDonald's Sweden called Pick N' Play. This time they bring Pong-like fun into their latest interactive outdoor effort.
Passersby's are invited to use their mobile phones as controllers to a fun and interactive challenge where they can play for their favorite McDonald's treat. If they last for more than 30 seconds, they score a coupon earning them free fast food at a nearby McDonald's.
Last year they had challenged pedestrians to take pictures of McDonald's food to get it for free.
Handpainted Billboard
Royal Copenhagen is one of the worlds oldest companies with proud traditions and more than 230 years of craftsmanship. In Denmark they are known for their exclusive quality porcelain products.
The mission for their ad agency Uncle Grey was to create an ad that honored the old traditions and at the same time encouraged customers to choose the Danish handmade quality porcelain over the cheaper mass manufactured ones.
Since every porcelain product by Royal Copenhagen is handmade and unique, Uncle Grey had to create an ad that was just as unique...
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