Norte Photoblocker
After their successful campaigns for Andes Beer in Argentina, ad agency Del Campo Nazca Saatchi & Saatchi is back with another beer campaign. This time its a TV ad for Norte Beer that highlights another Argentinian beer related invention. 
Then & Now: 100 Years of Chevrolet
As a way to celebrate turning 100, Chevy has created this beautiful spot titled 'Then & Now' that depicts how people remain connected to the iconic moments, locations, and Chevy vehicles as if those moments were with them right there, right now.
Shadow Art
Newcastle Brown Ale's Shadow Art has debuted in San Diego's night life hub, the Gaslamp district, now through the end of September. Using only a single light source and thousands of Newcastle Brown Ale bottle caps, two New York shadow artists have partnered with Newcastle to bring to life a 128 square foot shadow sculpture.
Kia Picanto ‘Nail Art Animation’
Kia wanted to highlight the micro-features of their smallest car model 'Picanto'. So they created a stop motion car commercial on a fake nail! This commercial went on to become the world's first nail art animation.
It took 25 days to create it and 1200 bottles of nail polish were used on 900 fake fingernails.
Kia Lie Detector
Most people in Belgium know that Korean car brand Kia gives a 7-year warranty on all its models. That's a good thing. But, a lot of them think 7 years warranty is too good to be true and that there must be a catch. That's a problem. If people don't believe your advertising message then regular advertising is insufficient. A different approach was needed. One where traditional advertising was supported by editorial content and especially a lot of word of mouth.
LDV United came up with a campaign where everybody got reminded that only Kia gives 7 years warranty. And that, although it sounds too good to be true, it is in fact 100% true and that there is no catch.
To prove the warranty was genuine and that there was no catch, a lie detector was used. Legal connections, an official lie detector company, hooked up the CEO of Kia Motors to their lie detector. Consumers then asked him questions on the 7-year warranty during a live online session.
The stunt was communicated through newspaper ads, banners and a press release telling everyone that an actual CEO would be undergoing a live lie detector test. As a result the event was picked up by countless blogs and got featured in various newspapers and magazines. A lot of buzz was generated on the streets.
The campaign's impact according to independent media company Scripta was…
- Brand recognition: 42% (instead of 32% sector average)
- Attribution: 73% (instead of 62% sector average)
- Resulting in an Effectiveness Rating of 31% (instead of 20% sector average)
- And last but not least: An impressive credibility of 80%
American Rom Takeover
Romania's Rom, manufactured by Kandia Dulce, is a traditional chocolate bar that all Romanians have grown up with. Wrapped in the national flag, it has an aging and nostalgic consumer base. However with the young generation Romanians it was losing ground as they preferred cool American brands.
To tackle the problem, McCann Erickson Bucharest came up with the 'American Rom Takeover' campaign. They challenged the young Romanian national ego by replacing Rom's packaging with an American version. It was a very risky deception! But it was hugely successful and since then has won McCann Erickson the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity.
Budweiser Ice Cold Index
Irish people have always been fascinated by the weather but their interest is set to reach new heights this summer with the launch of the Budweiser Ice Cold Index.
The Budweiser Ice Cold Index App is set to show you the local weather, then spit out redemption codes for free or discounted beer at nearby participating pubs. The higher the temperature, the less you'll pay for your pint. 
This app literally moves people into the selling space, provides refreshment, and so it should gain some loyalty points with the customers as well. Too bad it's only in Ireland!
MTV Chopsticks
Continuing MTV's "The Music Never Stops" campaign, Loducca Brazil created these clever placemats that kept diners at a sushi restaurant extra busy with their chopsticks.
The “Whopper Lust” Challenge
Stare at a picture of a Whopper long enough and you'll win one. That's the premise of the new interactive TV campaign created by CP+B for Burger King. This seemingly endless interactive TV ad, actually was an entire dedicated TV channel on Direct TV channel 111. And for one week they gave away an unlimited number of Whoppers!
To win, one had to tune in and activate the Whopper Lust challenge…a 5 minute countdown would then start and you would have to watch a perfectly flamed grilled burger spin for 5 minutes. After which you would get a free burger, watch it for another 10 minutes and you would get two, 20 minutes and you get four…it was endless!
The catch however was, that during these minutes the TV would every now and then prompt you to hit various buttons on your remote. Miss one, and the clock would re-start, and you would loose that burger. Complete the challenge and you could claim the free burger right there on the TV. Simple, but powerfully engaging!
Since the launch of the challenge, Burger King has already given away over 50,000 burgers. At this rate, by the end of one week, over 800,000 minutes or 13,500 hours of pure Whopper TV would have been watched!
Air Bags in a Press Ad!
To advertise the safety benefits of the new Peugeot 408, Brazilian agency Loducca placed a mini airbag inside a print ad, inviting readers to hit a spot in the ad and see what happened. Upon impact, the tiny bag inflated, demonstrating in miniature what an airbag would do.
The ad appeared in influential Brazilian business magazine, Exame, and was surrounded by special packaging ensuring the airbag was not triggered by accident.
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