Facebook integration at the Coca Cola Village
Publicis (E-dologic) and Promarket developed an innovative experiential event for Coca Cola Israel that synced everyone who participated, live with their friends on Facebook!
The Coca Cola Village 2010 event in Israel was run through Facebook, with teenagers needing to collect 10 Coca Cola caps each and eight friends who did the same. After registering online through Facebook they got an exclusive entry.
At the Coca Cola Village, they were asked to setup a special wrist band that would securely hold their Facebook login / password. Every time they swiped, it instantly updated their status with what they were doing at the event, keeping their friends up to date in real time. Plus the wrist band also allowed for automatic tagging of all the photos taken at the Coca Cola Village.
The event held 650 teenagers a day, and with the seamless Facebook integration, they generated 35,000+ posts every day for the three days totaling over 100,000 posts for the event!
Dirty water vending machine
What if someone bottled the water that millions in developing countries drink every day and offered it on the streets of New York?
For just a buck, during World Water Week (March 22-29), New Yorkers in the Union Square Park area were able to enjoy the benefits of Dirty Water. It was available in a wide variety of choices like Malaria, Cholera or even Typhoid Dirty Water -- and currently has 900 million consumers.
New Yorkers were startled to find Yellow Fever or Hepatitis Dirty Water bottles. They looked at the vending machine in disgust. Though no one drank Dirty Water, many did donate to the cause. This idea of "selling" dirty water was inspired by UNICEF's promise that every dollar donated would provide safe drinking water to 40 children for a day.
This eye-opening Dirty Water initiative from Casanova Pendrill New York is still active since people can continue donating online at tapproject.org or via text message. Text TAP or AGUA to UNICEF (864233) to make a $5 donation.
Dirty Water is not an actual product, but a real problem for millions of children around the world!
The strongest bones in the world!
Dumocalcin is a practical chewable calcium supplement, but the problem is, it has a very low brand awareness. The challenge was to create instant awareness amongst the consumers that Dumocalcin promotes strong bones. The benefit was dramatized in a unique and impactful way.
Translation: "Dumocalcin. Chewable Calcium Tablet"
A fly-over was chosen in the busiest street in Jakarta and it's supporting columns were turned into giant bones using fiberglass coverings. Everyday people passing by were exposed to the branding and the perception that by chewing Dumocalcin they would have stronger bones.
Volkswagen – The Fun Theory
I am sure some of you may have already heard of the "The Fun Theory" campaign by Volkswagen that just recently won the Cannes 2010 Cyber Grand Prix for a digitally led integrated campaign.
For those who have not heard of the campaign, The Fun Theory was all about generating interest in Volkswagen's Blue Motion technologies that deliver the same great car performance with reduced environmental impact, and to do this, they found an insight around how "fun" could change human behavior for the better, and this formed The Fun Theory, a campaign that spawned over 700 user generated Fun Theory initiatives along with a number of big viral hits that generated over 20 million YouTube views, with one rushing past 12 million views alone!
An ice cream van for the digital age
Unilever together with Sapient Nitro launched a first of it's kind ice machine that actually responds to smiles and rewards happy people with an ice cream! 
Fast Lane driven by fun
Volkswagen is soon going to launch it's new Polo GTI. So in order to create awareness and generate buzz for the new car they created a "Fast Lane" in subways, malls and elevators around Germany and dedicated it to everyone who loves to go beyond the regular, who is curious for new stuff and who simply enjoys to speed it all up a little. 
The Slide
Long staircase. Next to it a slide. Which way would you go?
The Shopping Carts
Some carts are pimped with a skateboard. Up for some extra shopping fun?
The Elevator
A sound system turns the ride into a rocket take-off. Welcome on-board!
The Caixa Benfica Pitch Invasion
Here is a video case study of a first of it's kind football pitch invasion that was created to promote the partnership between the biggest Portuguese bank (Caixa) and Portugal’s biggest football club (Benfica)!
Flying Car by Mercedes Benz
Mercedes Benz with the help of agency Ponto de Criacao from Brazil, executed a highly segmented vertical action that would increase visibility for the brand among top executives and business people. Stickers of the SLS AMG, also known as "gull wing", a new edition of the brand's iconic model, were stuck to windows in shuttle flights, frequently used by the target.
As a courtesy, passengers also received a miniature car.
In one month, 100% of the target population was reached i.e. nearly 400 executives.
Message in a bottle
Here is an action created by Leo Burnett Iberia for the Altius Foundation to raise money for the education of needy children in Latin America...
Online banner that you can literally smell!
Everyone loves cool ad executions, but some are clearly advertising for advertising people. This is particularly true during award-show season. The video below shows a Brazilian campaign by ID/TBWA for a Brazilian fragrance brand called Kaiak.
Kaiak came up with a reformulated scent for its cologne and in order to sell it online ID/TBWA introduced the newly revamped men's fragrance with an online banner that you could literally smell! The agency created custom hardware that was then attached to computers at more than 15 cyber cafe's (lan houses) in Brazil. After this they created a special banner that appeared on the computers' internet start page reading, "The best selling men's fragrance in the country just changed. Want to try it? Click this banner. It's scented." Those who clicked on it were treated to a scented strip that emerged from the special hardware.
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