Waternet Queen’s Day Challenge

Amsterdam's water supplier Waternet wanted to discourage people from urinating in the city's canals during the national Queen's Day holiday in April. So Waternet hired Achtung! to do a little campaign that people would be very eager to try.

Several brightly colored urinals were created and installed at various points on the Amsterdam canal. Each urinal contained 4 stalls that were connected to a digital screen that turned peeing into a race.

As a result the campaign got people to use the urinal, pee quickly and even earn their water taxes back!