10Feb/120
Wimpy Braille Burgers

Wimpy wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word they built braille burgers that blind people could actually read. With the help of skilled chefs they took sesame seeds and meticulously placed them on burger buns so that the seeds formed a braille message...
Filed under: Live Communication, Marketing Strategies
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