5Dec/110
Navarro Correas “Wine Art Project”

Argentinian wine brand Navarro Correas created a 13x8.2 meters structure in Bogota, Colombia that consisted of 1000 acrylic cells and an automated robotic mechanism that filled each cell with 6 different shades of wine.
People could activate the robotic mechanism by sending a text message with the acrylic cell number they wanted filled. At the end 1000 text messages recreated Van Gogh's self portrait. A masterpiece created with Navarro Correas own masterpiece wines...
Filed under: Live Communication, Marketing Strategies
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