Santa Tags

Brands generally use QR codes to direct consumers to websites. But this holiday season, J.C. Penney is taking a different approach.

As seen in the below video...J.C. Penney shoppers receive a "Santa Tag" sticker with each purchase this holiday season. These tags contain individualized QR codes that can be scanned with any QR code reader to record a personalized voice message! Gift recipients can, in turn, scan the codes to hear the recorded voice message when they open their gifts.

If there was a J.C. Penney around where I live, I would have definitely shopped there this season.