National Geographic “Live Augmented Reality”

Appshaker recently launched a large scale way of immersing people in some of the most amazing scenes from National Geographic's extensive archive. Using augmented reality they placed people right inside the content, and allowed them to immerse themselves in different scenes such as leopards, astronaut, dolphin, storms and dinosaurs.

The reaction to this was huge. Tens of thousands of people interacted with the National Geographic brand while it toured Hungary and thousands shared pictures and videos on Facebook.

Sometime last year Lynx had also done a similar activity with their Fallen Angels in London's Victoria station...