Mickey Mouse brings Disney magic to NYC

Happy Birthday, Mickey Mouse! Walt Disney's beloved icon turned 83 this month and Disney Parks celebrated at the Disney Store in Times Square with an augmented reality installation.

Disney is also using a Twitter hashtag #DisneyMemories to track the experiences at Times Square and the campaign.

This augmented reality installation seems to be trending with brands wanting to do live events, as National Geographic and Lynx have also used the same style of augmented reality to engage with their audience.