SNS Bank “I Want Interest On My Current Account”

SNS Bank is the first big dutch bank to start offering their customers interest on their normal bank accounts. To promote this new offering, ad agency Bone from The Netherlands created an unique protest.

Everybody could sign up for the protest via their Facebook or Twitter accounts. After which their profile pictures were connected to various live rich media banners that were being run on sites like msn.nl and telegraaf.nl.