NikeID Loop “Sneaker Customization”

Here is another interesting concept coming out of Miami Ad School, this time for Nike.

Since Nike has a huge range of sneakers, its next to impossible to try each one of them at the store. In fact its not even possible to find them all at the store.

So a unique interactive mirror using Microsofts Kinect Technology was created to customize the sneakers on the users feet. This way one could try on every pair of Nike sneakers ever made in record time.