Interactive “Pick N’ Play” Billboard

DDB Stockholm has created another interactive outdoor campaign for McDonald's Sweden called Pick N' Play. This time they bring Pong-like fun into their latest interactive outdoor effort.

Passersby's are invited to use their mobile phones as controllers to a fun and interactive challenge where they can play for their favorite McDonald's treat. If they last for more than 30 seconds, they score a coupon earning them free fast food at a nearby McDonald's.

Last year they had challenged pedestrians to take pictures of McDonald's food to get it for free.