Diesel’s Real Life “Likes”

People love to share moments of their lives, what they do, what they think and, of course, what they like. Because of this, the "Like Button" is clicked 3 billion times a day.

So agency Fullsix Madrid decided to give people the chance to like their favorite Diesel outfits in the real world. All customers had to do was go to a Diesel Store, fall in love with a Denim and as they would do on Facebook, "Like" the product by scanning a QR code which would post on their Facebook wall. Easy!

At the moment this is being tried out in Diesel stores in Madrid, Spain. If successful it may well be rolled out across Europe.