Rush Hour Cinema

On an average, commuters in Bogota spend daily 4 hours stuck in traffic. The infernal rush hour traffic jams are the result of unfinished constructions on main avenues, as well as on the rapid transit system—Transmilenio, which has seen work on its expansion come to a halt, due to irregularities in the handling of funds, and corrupt contractors.

So Coca-Cola with ad agency Ogilvy Colombia turned these traffic jams into a drive in cinema! The soda-pop giant launched this ingenious initiative on the eve of their 125th anniversary.

At their headquarters in Atlanta, Coca-Cola is celebrating its 125th anniversary in a very 2011 way...with a 3D projection display on its headquarters building. To make the occasion more social, Coca-Cola will also pick photos from fans on its Facebook Page to be projected into the stream.