Budweiser “Poolball”

Coming to a Buenos Aires pub near you is the newly minted sport of Poolball, created out of Ogilvy Argentina for Budweiser.

The agency recently held an exclusive Bud-sponsored event during which two teams met on a giant 7x3 meter pool table. 15 soccer balls were reskinned to look like pool balls, and the competitors used their feet instead of sticks to score.