Breast Cancer “Magic Boobs”

The cool thing about Digital is that you can create almost anything, anywhere. So for this Polish Breast Cancer awareness campaign, Change Integrated devised something different around an insight into making breast cancer detection methods fun to learn.

So in the adult section of one of the most popular polish websites, they placed a very smart piece of digital creativity that allowed men to touch the items at hand and learn the correct techniques of breast cancer detection in a very interactive way.

The campaign was live for just one week and remarkably, managed to train over 175,000 men!