16Feb/102
Simplifying Buying Decisions in Retail
Customers are being faced with increasingly complex buying decisions, especially when it comes to technology and services. As a result, increased pressure is being placed on store associates to provide knowledgeable service to customers.
The Razorfish team used this opportunity to develop a solution to demonstrate how an immersive interactive experience can assist customers and store associates with complex buying decisions in a retail setting.
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February 17th, 2010 - 21:53
Great experiment! But how everything ends? You are given the opportunity to purchase instantly? You can answer questions with a virtual agent? You can get discounts for being a physical purchase without intermediaries?
Consolidation of this kind of e-commerce techniques, new technologies and creativity at the point of sale, sales will increase exponentially and the feeling of satisfaction, control and knowledge of the product by the end customer will be much greater than now.
February 17th, 2010 - 22:18
The check out / payment part is not elaborated here…but one can make some assumptions and connect the dots.
We know that the touch screen is inside the store…so you explore the products on your own…make your selection by adding it to your cart…click check out…u get a mobile code…u share the code with the store associate who gets the product and organizes the payment over the counter.
Or you pay by credit card on the screen itself…you get a mobile receipt / AR code…goto the counter and pick up your product.
Special discounts can be built into the buying process to incentivise the sale.