11Jan/100
The Pepsi Refresh Project
Pepsi wants to make the world a better place and so it has up to $1.3 million in Refresh grants to give out every month, ranging from $5000 through to $250,000.
The social investment campaign can be seen online at www.refresheverything.com, and is being presented as Pepsi’s alternative to spending on television advertising at the SuperBowl this year.
From January 13 US residents can submit an idea online, choosing categories of health, arts and culture, food and shelter, the planet, neighborhoods, and education. From February 1, 2010, visitors to the site will be able to vote on ideas, with the first 32 awards being announced on March 1.
Filed under: Power of Online, Social Media, Social Service
Leave a comment
Follow Ramble
Categories
- Ads (83)
- Believe it or not (24)
- Business cards (4)
- Cartoons (7)
- Concepts (12)
- Direct Marketing (15)
- E-Greetings (2)
- Emerging Technology (77)
- Emerging Trends (99)
- Film & Animation (12)
- Flash Mob (1)
- Funny Videos (16)
- Games (2)
- Instore (3)
- Live Communication (144)
- Marketing Strategies (229)
- Music Videos (3)
- Packaging (3)
- Phones (53)
- Power of Online (142)
- Shopper Marketing (10)
- Social Media (107)
- Social Service (20)
- Tablet Computers (5)
- Technology News (3)
- Test Drive (3)
- Utilities (4)
Archives
Tags
advertising
Amsterdam
apple
apps
AR
argentina
augmented reality
beer
Belgium
Brazil
christmas
coca cola
DDB
digital marketing
facebook
facebook campaign
France
Germany
google
Hamburg
iPad
iPhone
iPhone apps
Israel
Italy
Jung von Matt
Leo Burnett
London
McDonalds
Ogilvy
paris
Saatchi & Saatchi
Social Media
Stockholm
sweden
TBWA
The Netherlands
tvc
tweets
twitter
UK
USA
Viral Campaigns
virals
volkswagen






