Hallmark Launches AR Greeting Cards

Hallmark has used augmented reality to come up with "webcam greeting cards"!!

In this video, the Valentine's Day card comes to life on a computer screen with the help of a webcam and Hallmark characters Hoops & Yoyo jump out to give the greetings...

The lucky recipients of these AR greeting cards will have to go to Hallmark's website and follow the directions using their webcam to view the animated song-and-dance.

As Hallmark embarks upon our next 100 years in business, it's important to continually identify new ways to help amplify the emotions our consumers feel when experiencing and sharing our products. With the experience available through these cards that come to life with a webcam, we hope consumers will fully explore and interact with this fun new way to connect.

If Hallmark can demonstrate and market these cards correctly, they could help bring AR to the masses.