The Condom Mob

Cesviamo is an italian social network created by Cesvi, a non-profit organization.

Here they had 3 goals...

1. increase the awareness of their website,
2. explain how the social network works...turning fundraising into "funraising",
3. and to make people - and above all students - more conscious about AIDS.

So they launched the biggest bet ever "Condom Mob" - 100 young person in a condom against AIDS!

The response so far has been beyond expectations...in the first case they managed to reach 223 person entering the condom, while in the second case it was 230!