Twitter on Airtel

Twitter is available via SMS in the US, Canada, UK and New Zealand. With a recent tie-up with Airtel, it has now ventured into India. This 'exclusive' tie-up will last only four weeks, after which some of the other service providers in India will also start offering the service.

So Airtel to fully exploit its exclusivity period has come up with a series of great ads which are trying to ensure that consumers largely associate Twitter with the Airtel brand.

Sky Diver

Hitch Hiker

Guitar

The deal with Airtel will enable Twitter to send below-140-characters "tweets" at the rates of regular SMS messages and receive them for free.

Kudos to the creative team from Rediffusion Y&R.