Love at first site

A first of it's kind fully interactive movie that offers an interactive game experience, while it records visitors behavior and offers them the chance to resume it anytime they want.

Click on the above screenshot to view the interactive movie.

The concept of the movie is a prequel to the original Lacta Chocolates TV ad seen here...

Is this the beginning of a new form of branded entertainment campaigns? Kudos to OgilvyOne Athens.