Road Safety: Bleeding Billboard

An impressive device was concocted by Colenso BBDO to demonstrate to drivers that vigilance is needed when it rains. The special billboards were installed on the roadsides in Papakura District, New Zealand.

When it began to rain these billboards started bleeding profusely.

A fairly violent but successful approach to drive home the message..."Rain changes everything. Adjust speed to conditions on the road".

The device can be seen more closely in the video here: