Flyvertising!!!

Trust the Germans to come up with some real new age ideas...Jung von Matt an advertising agency from Germany just re-defined advertising for their client Eichborn.

At the recent Frankfurt book convention they attached banners to 200 flies and set them loose to do their jobs as miniature sky ads around the convention center. Thus inventing Flyvertising or as they would call it in German...Fliegenbanner.

The weight of the banner itself, attached with a string and some sticky stuff that allowed it to eventually fall off without harming the fly, was so that the fly could fly with it, but not very high and they kept landing on visitors.