23Oct/090
1000 mobile phones. 2000 texts. One song.
To create a viral video these days, you need to do something great and unique. Vodafone NZ hired a production team to orchestrate cellphones into “playing” Tchaikovsky’s 1812 overture.

This was done using 1000 phones and 53 different ringtone alerts, synchronized to recreate the classical piece.
If you like the resulting tune, you can download it to your computer, as well as the 53 ringtones used to create it, from the Vodafone NZ site.
Filed under: Ads, Marketing Strategies, Phones
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