To promote the Quebec City Magic Festival, agency lg2 created a poster that featured a magicians hat. The message on it was however hidden from the naked eye with the help of an invisilble ink. Curious passersby who took pictures of the poster using their cell phone (flash on) unlocked the message. A lucky few even got a free ticket for the festival's closing show.
Hollywood stuntman Damien Walters for his latest stunt backfliped over a speeding Formula-E car as it approched him from behind. Watch the video below for the perfectly synchronised backflip...
With the start of the flu season, Theraflu in Poland wanted to create a tool that enabled passersby to check if they have a fever without actually interrupting their daily commute.
So Saatchi & Saatchi developed the world’s first outdoor ad with a live thermo-scanner camera, which could check the body temperature of the person standing next to it in real time.
The thermo-ad also enabled users to take a thermo-selife (which they could download from a microsite or via a QR code) and share it on social media using the hashtag #TherafluThermoscanner or send it by email to their boss to explain their absence.
Porsche to launch their fastest, smartest and most innovative 911 ever, created a print ad that was just as groundbreaking as their new car.
Working with ad agency Cramer-Krasselt, Porsche integrated a small acetate prism into their ad which along with directions for assembly was put into 50,000 copies of Fast Company's April issue. This unique tweak to the ad, transformed it into the world's first interactive hologram print ad.