Ramble by Sunil Bahl @SunMatrix
18Nov/16Off

Volvo Concierge Services

Volvo is one carmaker that is actively experimenting with new ways (Volvo Keyless Cars and Volvo In-Car Delivery) to move beyond simply building and selling cars. In their latest effort, Volvo has created a service ecosystem around its cars that give its customers access to various third-party service providers to remotely fuel up, get a car wash, service the car, and more.

The heart of the Volvo Concierge Service is the digital key, a one-time-use location- and time-specific key that allows service providers access to the vehicle. This is a big advantage as it keeps the car secure and keeps owners from needing to meet someone and hand over the key. The supplier, whether that's a refueling company or a valet parking attendant or Volvo itself (for oil changes and other maintenance), use an app that remotely unlocks the car and allows the engine to turn on.

The Volvo Concierge Services are currently being tested in the San Francisco Bay Area with owners of the new Volvo XC90 SUVs and S90 sedans.

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2Nov/16Off

Crafted By My Heart

"Crafted By My Heart" is an app launched by DDB Group Hong Kong that lets you customise jewellery with your own heartbeat. Using the flash and camera on the smartphone, the app detects changes in the coloration of your finger, which it then uses to measure the heartbeat. The intensity and rhythm of the heartbeat is then translated into a unique digital rendering which is then eventually used to create a one of a kind ring.

The app offers a choice of two base designs i.e. Surge and Sierra along with three different finishes i.e. gold, silver or black silver. Depending on the finish, rings cost between HK$1,198 and HK$1,588 (US$155 and US$205), and take around 15 to 20 working days to complete.

For more infos visit www.craftedbymyheart.com.

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25Oct/16Off

BMW Films – “The Escape”

BMW Films has teamed up with Academy Award nominated director Neill Blomkamp ("District 9," "Elysium") to create an action-packed short film to promote the new upcoming 2017 BMW 5 Series.

The story centers around a young girl simply named "Five", played by Dakota Fanning, who is the subject of seemingly illegal experiments. With the FBI cracking down on the company responsible for such experiments, Oscar nominated actor Clive Owen plays the nameless transporter who is hired to get Five out of there. The action ensues...

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24Sep/16Off

Microsoft HoloLens redefines elevator maintenance

The future of elevator maintenance is here. ThyssenKrupp recently announced the implementation of Microsoft’s Hololens out in the field where its technicians and engineers will benefit from minimized delays and matchless workflow. Fusing cloud computing and digital IoT solutions with an augmented reality interface, ThyssenKrupp will facilitate real-time prediction of repairs and component replacements while priming their experts on potential issues before they arise.

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30Aug/16Off

Coca-Cola creates first ever “drinkable” advertising

Many people think they know the taste of Coke Zero, but they actually don't. So Ogilvy & Mather created a campaign for Coke Zero that viewers could literally drink, irrespective of whether it was on a billboard, tv, print, or radio.

By simply "Shazaming" the ads, viewers could see Coke Zero pouring in on the screen of their smartphones, filling a glass, which then ended up into an actual free Coke Zero coupon that could be redeemed at select retail stores across the US.

Thirsty? Drink the ad yourself...

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