Ramble by Sunil Bahl

WestJet Ultimate Las Vegas Upgrade

WestJet over the years has passionately given back to their guests with various unimaginable experiences.

Now in their latest campaign targeting Toronto to Las Vegas bound WestJet guests, they got Las Vegas comedian Carrot Top to offer the guests a special walk down the red or blue carpet. Those who chose to walk down the red carpet, continued on their vacation as they had originally planned. Those who chose the blue carpet, went with Carrot Top on an action-filled experience that included a stunning acrobatic display, a world-class DJ, a private airplane hangar, showgirls and VIP access to the best of the city. 😎

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The Giga Selfie

People all over the world are obsessed with taking selfies. So the Australian government launched the "Giga Selfie campaign" to help tourists take bigger and better selfies that included the environments around them.

The campaign targeted Japanese tourists, who reportedly made up Australia’s sixth largest market for tourists (over 320,000 visitors). To take a Giga Selfie, tourists needed to look out for the designated selfie spots and capture a shot to send back home.


Havas Boondoggle Amsterdam recruits via Airbnb

Advertising students and recent graduates are hungry for a taste of agency experience. More so when it can bring some adventure along with it.

So Havas Boondoggle Amsterdam decided to recruit interns who are both creative and worldly, through Airbnb. The agency started by renting out its couch (10 Euros a night) for a minimum of one night and maximum of one week. In exchange for the budgeted accomodation, hand picked interns would work during the day at the agency and then get to explore the city at night.


Lexus Hoverboard

The Lexus Hoverboard has been the talk of the town for the last couple of weeks as it represents true innovation and imagination, while pushing the boundaries of technology even further.

The below official reveal of the Lexus Hoverboard in action, marks the culmination of 18 months of design and technology planning and weeks of testing at a specially constructed "hoverpark" near Barcelona.

The task of putting the hoverboard through its paces fell to international pro-skateboard star Ross McGouran who helped demonstrate tricks that no skateboard could ever perform i.e. including travelling across water. 😎


Instagram Powered Thread Screen

The F21 Thread Screen is a 2,000 pound machine that uses 6,400 mechanical spools of thread to display Instagrams hashtagged with #F21ThreadScreen. Melding fashion and technology, the Thread Screen is truly beautiful and unique. Hashtag an Instagram of you and your friends and see yourselves in a way unlike anything you've seen before...

For more infos visit www.f21threadscreen.com.