Multi-touch media that uses highly engineered glass and companion technologies is the future. So Pizza Hut partnered with Chaotic Moon Studios in USA to create an interactive concept table that lets customers at retail outlets create and customize their pizzas on the spot.
To introduce a new line of hair products, Apotek Hjärtat, a Swedish pharmacy decided to give subway commuters in Stockholm a surprising special effect. With the help of their ad agency Akestam Holst, they fitted digital screens on the subway platform with ultrasonic sensors that discerned when a train was coming.
The pharmacy ad then featured a model with a lush mane. When the train arrived the sensors immediately simulated the blowing in the wind effect for her hair.
There is nothing more annoying than going to a bar with friends and then watching them focus on their smartphones. Since this is a worldwide problem. Polar, a beer that is sold only in one state in Brazil decided to take things in their own hands and solve this world problem.
A special beer cooler was created that blocked 3G, 4G, Wi-Fi and GSM signals to any device within a 5 foot radius. People who then ordered Polar, got served in this unique cell phone nullifing cooler that allowed everyone to interact more with their friends and less with gadgets.
German ad agency Thjnk and production studio I Made This teamed up to create a unique RGB Billboard that revealed different messages depending on the colored lights.
The billboard featured three different messages in three different colors i.e. cyan, magenta and yellow. At night, the billboard was lit up by red, green and blue (RGB) light bulbs, which made the different messages visible depending on the shinning light bulb.
The red showed the cyan text; the green made the magenta text visible; and the blue light revealed the yellow text. With this simple visual trick, the billboard made the most of its limited space and embodied Ikeas’s space-saving message.