To encourage people to use the train to go and explore nearby cities, railway service Thalys created three interactive billboards. Each billboard represented a city, and each was host to more than 1000 unique sounds from that city.
Pedestrians who walked past these billboards were invited to plug in with their personal headphones and start exploring. So instead of using their headphones to block out the city, they were made to use it to rediscover one.
When you picture a virtual reality (VR) headset, you probably think of something really high-tech and far too expensive to be practical. Apparently, the guys at Google thought the same thing. So last year they launched Google Cardboard, a cardboard cutout that turned Android phones into a neat virtual reality headset.
Since people tend to throw away the cardboard packging of their sunglasses. Oakley decided to integrate Google Cardboard into their packaging and give customers a unique 360 degree view of various extreme sports - surfing, skiing, mountain biking, skateboarding and sky diving.
Google ATAP is tasked with creating cool new things that we'll all actually use. And so at the recently concluded Google I/O event they showcased "Project Soli", a new kind of wearable tech that actually wants to make your hands and fingers the only user interface you’ll ever need.
To make that happen, Project Soli uses a radar that is small enough to fit into a wearable like a smartwatch. The small radar then picks up on your movements in real-time, and uses movements you make to alter its signal.