Last month, BA setup a first of its kind interactive digital billboard in London's Piccadilly Circus, that used custom built surveillance technology to track passing by BA flights.
On detecting a BA flight, the boy in the ad would get up and point to the plane while an accompanying message displayed the flight number and destination it was arriving from.
Interactive advertisements are getting more popular with brands. In May, a Spanish organization called ANAR had used lenticular printing to show different messages to kids and adults in their campaign for anti-child abuse.
The new boost technology in the running shoes from Adidas helps return energy to runners. To promote this, TBWA\Moscow developed a unique running project called "Charge the city with the energy of running".
The project covered 4 running races i.e. Adidas Energy Run, Autumn Thunder, Color Run and the Moscow Marathon. All runners who participated in them were given mobile generators that transformed kinetic energy into electricity. The collected energy from these hundreds of runners was then channeled to illuminate a stadium in the town of Protvino that has had no light since 1984.
In September I had written about how a father of two had decided to re-write the Tooth Fairy experience for the 21st century. Now in this latest example of interactive 21st century fairytales, Eindhoven University of Technology has created TexTales, a new kind of smart textile that when combined with augmented reality can enhance the experience of reading a fairytale to your children at bedtime.
TexTales consists of a set of bed sheets that have images woven into the fabric. The images are recognized by a custom made software that displays 3D characters from a fairytale through a tablet or smartphone onto the textile. This allows parents to create personal stories with their kids before going to sleep or during a play time.
With the support from the Kickstarter community they want to develop TexTales further by creating a storyline and characters that actually matter. For more information visit their Kickstarter page here.