Ramble by Sunil Bahl

Lexus Hoverboard

The Lexus Hoverboard has been the talk of the town for the last couple of weeks as it represents true innovation and imagination, while pushing the boundaries of technology even further.

The below official reveal of the Lexus Hoverboard in action, marks the culmination of 18 months of design and technology planning and weeks of testing at a specially constructed "hoverpark" near Barcelona.

The task of putting the hoverboard through its paces fell to international pro-skateboard star Ross McGouran who helped demonstrate tricks that no skateboard could ever perform i.e. including travelling across water. 😎


Instagram Powered Thread Screen

The F21 Thread Screen is a 2,000 pound machine that uses 6,400 mechanical spools of thread to display Instagrams hashtagged with #F21ThreadScreen. Melding fashion and technology, the Thread Screen is truly beautiful and unique. Hashtag an Instagram of you and your friends and see yourselves in a way unlike anything you've seen before...

For more infos visit www.f21threadscreen.com.


A Sirious safety message

By hijacking Siri, Toyota in Sweden has found a new way to get people to turn off their phones in the car and stop texting.

With the help of Saatchi & Saatchi they created a unique radio ad that interacted with the phone without human intervention. Of course relying on the fact that the iPhone was plugged in, charging and would wake up to the voice command "Hey Siri". So, even if the driver wasn't paying attention, their phone was. 😎

Two separate ads ran during rush hour - one for Apple's Siri and the other for Google Android with "OK Google".


Castrol Vuvu Lyza

The breathalyser test is the most commonly used method for alcohol testing. Since the test is extremely invasive, Castrol decided to merge the breathalyser that everybody hates, with the vuvuzela that everybody loves, and created the Castrol Vuvu Lyza.

For the first time ever South African drivers could use their vuvuzelas to enjoy the game and arrive home safely after it.


Sounds of the City


To encourage people to use the train to go and explore nearby cities, railway service Thalys created three interactive billboards. Each billboard represented a city, and each was host to more than 1000 unique sounds from that city.

Pedestrians who walked past these billboards were invited to plug in with their personal headphones and start exploring. So instead of using their headphones to block out the city, they were made to use it to rediscover one.