Ramble by Sunil Bahl
1Aug/140

Automated Thanking Machine

Start with the smile of your audience, and then work back from there. That is the key to most of the successful marketing campaigns. Coca-Cola has done a great job with their various happiness campaigns, followed by WestJet's christmas campaign where they surprised their passengers with gifts.

Now TD Canada Trust for their "TD Thanks You" campaign converted select ATM machines in their Toronto, Montreal, Calgary and Vancouver branches into special Automated Thanking Machines. Then 20 hand picked customers were requested to test out these new ATMs. To their surprise the ATM knew their names, talked back to them and eventually even gave them ultra cool gifts. The reactions were captured on video, which in the last 8 days has already got 4.9 million YouTube views.

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30Jul/140

Jibo

A robot that provides a personal and meaningful human experience is set to become reality through Jibo, a 11 inch tall, 6 pound, swiveling circular robot. 8-) Friendly, helpful and intelligent, Jibo is the world’s first social robot for the family.

Here is a short demo video created for its crowdfunding campaign...

More infos on pre-ordering Jibo are available at www.myjibo.com.

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18Jul/140

Galaxy 11

Samsung to promote its new Galaxy S5 smartphone during the 2014 World Cup, created a 13 minute (split in 2 parts) animated film that featured some of the world's greatest footballers on a mission to save Earth from an alien race called Hurakan.

To save Earth from total annihilation, the human footballers dubbed the "Galaxy 11" get into a winner take all football match with the alien race. In the film, the Galaxy 11 are seen using the various Samsung Galaxy devices to face off against the horned creatures, who have a penchant for flips and fancy kicks.

Part 1

Part 2

For more photos and videos visit www.thegalaxy11.com.

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16Jul/140

Glimpses of World Cup 2014

Can't believe its over! The 2014 World Cup has left a large gaping hole in our lives and now we need to wait four more years to fill it with the next one. Oh God!

So before we fall back into our daily grind, here is one last look at the four world cup weeks in four emotional minutes, courtesy ESPN...

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15Jul/140

Nike Phenomenal Shot

Social media and mobile devices have driven fundamental changes in consumer behavior and opened up new avenues for consumers to engage with brands. The need to move faster is greater now than it has ever been. Hence more and more brands around the world have been learning from social media and deploying real time digital and traditional media strategies.

During the recently concluded World Cup in Brazil, Google teamed up with Nike to generate eight different real time campaigns that allowed fans to celebrate, remix and share memorable sports moments, just seconds after they happened. As a result Nike got over two million fan interactions across 200 different countries.

To try it out yourself hop over to riskeverything.nike.com.

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