Ramble by Sunil Bahl
17Apr/150

A Message to Space

To break through the clutter and generate awareness about its brand, Hyundai put together a clever marketing stunt. They took 11 of their Genesis sedans and choreographed a special message from a 13-year-old Houston girl, Stephanie, to her astronaut father, who she missed as he worked on board the International Space Station. The message, "Steph loves U," was written across the expanse of the Nevada's Delamar Dry Lake. And since the message was bigger than one and a half Central Parks, Guinness World Records certified it to be the world's "largest tire track image."

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8Apr/150

Big Data to predict traffic jams

Big Data is increasingly being used to find solutions to problems around the world. In this latest example, Microsoft has partnered with the Federal University of Minas Gerais, one of Brazil’s largest universities, to undertake research that helps predict traffic jams up to an hour in advance.

With access to traffic data (including historical numbers where available), road cameras, Bing traffic maps, and drivers’ social networks, Microsoft and team are set to establish patterns that help foresee traffic jams 15 to 60 minutes before they happen.

Microsoft has tested this model in London, Chicago, Los Angeles, and New York, and claims to have achieved a prediction accuracy of 80 percent.

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1Apr/150

Amazon Dash Button

In April last year, Amazon launched Amazon Dash, a first of its kind 'magic wand' that acts as a handheld, personal shopping assistant.

Now taking that further, they have launched an Amazon button to ensure that Amazon Prime customers never, ever run out of coffee, toilet paper, razors, trash bags etc again.

The Amazon Dash Button is a small oval electronic device about the size of a pack of chewing gum. On pressing the button, the device uses Wi-Fi to send a message to your Amazon account, automatically ordering a new stock of whatever you're about to run out of.

Here is a list of products that will be supported by the Dash Button.

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27Mar/150

The Disappearing Billboard

The new Audi A7 Sportback h-tron is built using zero emission fuel cell technology coupled with a hybrid battery and electric motor in the rear. Due to this the car gives out nothing but water vapour from its exhaust.

With such an innovative product, Audi teamed up with German agency thjnk to create advertising that was just as innovative. Together they created a billboard that also left nothing behind…

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11Mar/150

St. Pauli pinkelt zurück

St. Pauli is one of Hamburg's top entertainment destinations, attracting as many as 20 million visitors a year with its popular nightclubs and legal prostitution. However the steady stream of visitors has many residents and merchants angry as the visitors often relieve themselves against walls which leaves the whole place smelling like a latrine.

So to combat this, St. Pauli merchants association is fighting back by coating the most frequented walls with Ultra Ever Dry, a hyper-hydrophobic nano paint originally developed by Nissan. Now when urine hits this paint, it splashes back, soaking the offender's pants and shoes with his own urine.

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