Ramble by Sunil Bahl

The Disappearing Billboard

The new Audi A7 Sportback h-tron is built using zero emission fuel cell technology coupled with a hybrid battery and electric motor in the rear. Due to this the car gives out nothing but water vapour from its exhaust.

With such an innovative product, Audi teamed up with German agency thjnk to create advertising that was just as innovative. Together they created a billboard that also left nothing behind…


St. Pauli pinkelt zurück

St. Pauli is one of Hamburg's top entertainment destinations, attracting as many as 20 million visitors a year with its popular nightclubs and legal prostitution. However the steady stream of visitors has many residents and merchants angry as the visitors often relieve themselves against walls which leaves the whole place smelling like a latrine.

So to combat this, St. Pauli merchants association is fighting back by coating the most frequented walls with Ultra Ever Dry, a hyper-hydrophobic nano paint originally developed by Nissan. Now when urine hits this paint, it splashes back, soaking the offender's pants and shoes with his own urine.


The Amazing iPad Magician

Simon Pierro is a digital magician from Germany who takes audiences to places they’ve never been, using a technological marvel they know and love — an iPad.

His latest performance was on The Ellen DeGeneres Show at the massive Warner Bros. studio complex in Hollywood. Here he treated Ellen DeGeneres and her enthusiastic audience to some of his best tricks, including his newest illusion: an iPad selfie.



Coca-Cola through their latest campaign in Puerto Rico is trying to make the internet a happier place. The brand registered URLs for every emoji that conveyed happiness, and then via huge outdoor ads encouraged Puerto Ricans to visit it on their mobile.

The emoji URLs lead visitors to a special landing page i.e. EmotiCoke.com, where they could sign up for a chance to win the emoji web addresses for themselves. 8-)

For those wondering why .ws, which is actually the domain suffix for Samoa? That is because emojis are not accepted on domains such as .com, .net, and .org.


Durex Dual Screen Ads

Last year, Durex UK created a new way for its viewers to interact with its TV ad. Viewers who used the Durex Explore mobile app [iTunes or Google Play] while watching the ad on their TV or computer, got a steamy alternative on their second screen.

Then on Valentine's Day this year, they released a steamy radio spot that also used the same Durex Explore app to provide listeners with a similar steamy video experience on their smartphone or tablet. To exprience it click here.