Ramble by Sunil Bahl
19Dec/140

Gift of Home for the Holidays

Air-Canada

It's that time of the year again! So here is my last and very Christmassy post for the year. ;-)

Since Christmas is the season of giving, Air Canada decided to spread a little love to unsuspecting Canadian's at a local Canadian bar in London. At the bar two Air Canada pilots talked to several Canadians about how they wouldn't make it home this holiday season. After which they announced that they would be giving everyone in the bar a very special gift. What happened next would make you wish you were there for this special moment...

Until 2015! Ramble over and out.

Share
2Dec/140

Spirit of Giving

Canadian airline WestJet is hoping to follow up on the huge success of last year's 'Christmas Miracle' campaign, in which the airline bought personalised gifts for a flight of unsuspecting passengers. The campaign video went viral and got over 36 million YouTube views.

Now for their latest campaign 'Spirit of Giving' they teamed up with Canadian charity Live Different to buy personalised gifts for the community of Nuevo Renacer near Puerto Plata in the Dominican Republic.

In the released campaign video, a virtual purple-clad Santa is seen asking the residents to name an item they wanted for this holiday season. Then at a special Christmas party WestJet employees along with Santa are seen presenting each of the items that have been asked for. The video which has been online for just three days has already received over half a million YouTube views.

Share
20Nov/140

7 Smartphone Photography Tips & Tricks

Photographer Lorenz Holder in his video for COOPH (an online community that endeavours to support photographers in breaking creative boundaries) has demonstrated 7 ways how anyone can use their iPhone for some really ingenious photography...

Share
4Nov/140

Honda ‘The Other Side’

Car brands are always trying to show that their cars have different sides to their personalities i.e. sporty vs. reliable, safe vs. cool, etc. What makes Honda's latest effort unique is its YouTube video. By simply holding down the "R" key on the keyboard, the viewer can instantly switch between two different videos.

To execute this innovation, Wieden & Kennedy London had to create two storylines i.e. one of an easygoing Dad doing the school run and the second as an undercover cop posing as a getaway driver. Both of which were then expertly mirrored with contrasting style and tone. The interactive experience was then put together by Stinkdigital at Honda’s YouTube Channel.

Share
3Nov/140

Bluesmart

After decades of no innovation in the luggage industry, the suitcase has finally been re-imagined for the modern traveler.

Dubbed as "Bluesmart", this smart carry-on suitcase when synced with the travelers phone can lock and unlock itself, weigh itself, track its own location, send a notification when left behind and charge the phone 6 times over with its built-in battery.

For more details visit the Bluesmart crowdfunding page.

Share