Real Fruit Boxes
Brazilian agency Ageisobar was given the challegene to show that Camp Nectar juices were all natural. So they created moulds in the shape of juice packs and hung them on trees at various fruit farms. When the fruits grew and ripened, they took the shape of the brand's packaging!
The Indestructible Billboard
Outdoor sport brand EVOC wanted to highlight their backpacks liteshield protective technology which provided users the perfect shock absorption while giving great wearing comfort.
So their agency Publicis Munich created a billboard where people could experience the shock absorbing effects of the EVOC backpack. The billboard was also connected to Facebook so that people test-punching the backpack were photographed and uploaded to the EVOC Facebook page.
The hardest recorded punch measured an impressive 11.30 kN.
Waternet Queen’s Day Challenge
Amsterdam's water supplier Waternet wanted to discourage people from urinating in the city's canals during the national Queen's Day holiday in April. So Waternet hired Achtung! to do a little campaign that people would be very eager to try.
Several brightly colored urinals were created and installed at various points on the Amsterdam canal. Each urinal contained 4 stalls that were connected to a digital screen that turned peeing into a race.
As a result the campaign got people to use the urinal, pee quickly and even earn their water taxes back!
Who cares?
The Swedish Armed Forces needed to recruit young people to an occupation that in many ways requires you to give up your own comfort in order to help others. To highlight this aspect ad agency DDB Stockholm created a digitally integrated event in Stockholm to see how far people were willing to go for one another.
For this unusual and gutsy social marketing experiment, a person agreed to sit in a small boxed room and give up his freedom. The whole thing was then live-streamed over the internet and nobody via any social media channel could help him. The only way to help was to physically take his place yourself.
Would you have entered that room?
TwitPoker
Viajes Galeon, a Colombian travel agency along with Y&R Colombia created a first of its kind poker game where players bet their twitter followers instead of money!
5 of the best Twitterers of Colombia were invited to the game, that was streamed live to their followers via Twit-cams. As a result more than 27000 people played together on a single table and Viajes Galeón that had no social media presence before this, got big kick start via Twitter.
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