To launch Old Irish, a new craft beer with a unique Irish recipe in Georgia, ad agency Leavingstone came up with the idea to give the people in the streets of Tbilisi a virtual tour of Ireland. While the people were busy exploring the Irish nature, streets of Dublin and a typical Irish bar virtually, they quietly brought the whole virtual reality Irish bar experience out into the real world. The results...
Coca-Cola in Israel created a TV spot that through its audio signals communicated with the viewers mobile phones. Watching the ad triggered a "Gett Coca-Cola" prompt to appear on the viewers phones. If viewers tapped it, five minutes later a special Coca-Cola package with a branded cooler, two Coke bottles and a bottle opener, would show up at their doors.
To ensure prompt delivery, Coca-Cola partnered with local taxi app Gett which during the time of the promotion dispatched thousands of vehicles packed with the coolers across Israel.
In 2011, Switzerland's Graubünden Tourism and agency Jung von Matt created a clever stunt to publicize the remote mountain village of Obermutten on Facebook.
Then in 2015, they decided to target people a little closer to home i.e. the stressed urban commuters in a Zurich train station. This time they used an interactive display featuring a genuine Graubünden mountain man who could see and talk to those who walk past. Passersby who interacted with the mountain man were offered an all expense paid trip to Vrin, a mountain village in the Lumnezia Valley. The only catch being, that they needed to drop everything and jump onto the train leaving from the next platform.
South Africa has one of the highest rate of skin cancer in the world, with kids being the most vulnerable. Kids love playing in water for hours, without being interrupted, so how do you protect them? By creating the "funnest" way to apply sunblock, a slip 'n slide that sprays water-resistant SPF 50+ sunscreen. One slide is all it took to cover 100 kids every hour!