Ramble by Sunil Bahl @SunMatrix
24Sep/16Off

Microsoft HoloLens redefines elevator maintenance

The future of elevator maintenance is here. ThyssenKrupp recently announced the implementation of Microsoft’s Hololens out in the field where its technicians and engineers will benefit from minimized delays and matchless workflow. Fusing cloud computing and digital IoT solutions with an augmented reality interface, ThyssenKrupp will facilitate real-time prediction of repairs and component replacements while priming their experts on potential issues before they arise.

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30Aug/16Off

Coca-Cola creates first ever “drinkable” advertising

Many people think they know the taste of Coke Zero, but they actually don't. So Ogilvy & Mather created a campaign for Coke Zero that viewers could literally drink, irrespective of whether it was on a billboard, tv, print, or radio.

By simply "Shazaming" the ads, viewers could see Coke Zero pouring in on the screen of their smartphones, filling a glass, which then ended up into an actual free Coke Zero coupon that could be redeemed at select retail stores across the US.

Thirsty? Drink the ad yourself...

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20Jun/16Off

100% Real Virtual Reality

To launch Old Irish, a new craft beer with a unique Irish recipe in Georgia, ad agency Leavingstone came up with the idea to give the people in the streets of Tbilisi a virtual tour of Ireland. While the people were busy exploring the Irish nature, streets of Dublin and a typical Irish bar virtually, they quietly brought the whole virtual reality Irish bar experience out into the real world. The results...

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16Jun/16Off

The Village Telephone

The mountain village of Tschlin has the reputation of being the quietest place in Switzerland. In fact, things are so quiet that when the telephone in the village square rings, you can hear it in every corner of the village.

In a clever marketing stunt to drive tourism to the village, Graubünden Tourism along with ad agency Jung von Matt started giving out the village telephone number online. Anyone who called the village number between 10am and 8pm would be greeted by one of the village residents. If the phone call went unanswered the caller would win one of the many prizes (free stay, dinner, t-shirts etc) on offer.

To prove that no one was sitting next to the phone, they setup a live feed of the phone at the campaign microsite www.dorftelefon.ch.

The action started on Monday, 6th June and ended on Saturday, 11 June 2016.

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14Jun/16Off

Coca-Cola Second Screen Reinvented

Coca-Cola in Israel created a TV spot that through its audio signals communicated with the viewers mobile phones. Watching the ad triggered a "Gett Coca-Cola" prompt to appear on the viewers phones. If viewers tapped it, five minutes later a special Coca-Cola package with a branded cooler, two Coke bottles and a bottle opener, would show up at their doors.

To ensure prompt delivery, Coca-Cola partnered with local taxi app Gett which during the time of the promotion dispatched thousands of vehicles packed with the coolers across Israel.

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